May 22, 2013
Special Report | August 2012 | By Sam Oches
The QSR 50 Chicken Segment
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Printer-friendly version How high did Five Guys climb? What newcomers are shaking up the ranks? And can anybody beat McDonald’s? Find all of the industry answers you need in this year’s QSR 50, the most important report you'll read all year.
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| Segment Rank | Company/Chain Name | 2011 U.S. Systemwide Sales (millions) | 2011 U.S. Average Sales per Unit (thousands) | Number of Total Units in 2011 | Total Change in Units from 2010 |
| 8 | Boston Market | $532.0 | $1,102.0 | 481 | -10 |
| 7 | El Pollo Loco* | $545.0 | $1,425.0 | 394 | -18 |
| 6 | Bojangles’ | $767.4 | $1,600.1 | 506 | 21 |
| 5 | Zaxby’s | $840.0 | $1,597.2 | 540 | 26 |
| 4 | Church’s Chicken | $864.3 | $698.6 | 1,212 | -33 |
| 3 | Popeyes Louisiana Kitchen* | $1,720.0 | $1,133.8 | 1,627 | 58 |
| 2 | Chick-fil-A | $4,051.0 | $2,893.5 | 1,606 | 69 |
| 1 | KFC | $4,500.0 | $940.0 | 4,780 | -275 |
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