Special Report | August 2013 | By Sam Oches

The QSR 50 Burger Segment

The top burger brands in quick service.

In 2012, Chick-fil-A surpassed KFC to become the best-selling chicken chain, Jimmy John’s and Five Guys joined the billion-dollar-brands club, and fast-growing Wingstop and Moe’s Southwest Grill climbed into the limited-service industry’s upper echelon for the first time. McDonald’s, meanwhile, maintained its stranglehold on the No. 1 position, nearly tripling runner-up Subway’s domestic sales. Dig deep into the data driving the quick-service and fast-casual restaurant industries with this year’s QSR 50.

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Ranksort iconQSR 50 RankCompany/Chain Name2012 U.S. Systemwide Sales (Millions)2012 U.S. Average Sales per Unit (thousands)Number of Franchised Units in 2012Number of Company Units in 2012Total Units in 2012Total Change in Units from 2011
11McDonald's $35,600.0$2,600.012,6051,55214,15759
35Burger King*$8,587.0$1,195.07,0001837,183-21
412Sonic Drive-In$3,790.7$1,074.03,1474093,556-5
514Jack in the Box$3,084.9$1,379.01,7035472,25029
618Dairy Queen*$2,300.0$545.04,45934,462-23
924Carl's Jr.$1,400.0$1,470.06974271,1248
1026Five Guys Burgers & Fries$1,082.7$1,049.08502551,105204
1130Steak 'n Shake*$857.5$1,700.08741450110
1436White Castle$618.5$1,284.204064069
1544In-N-Out Burger*$528.0$1,935.0028028014
*Includes figures estimated by Technomic Inc. 2AUV data for Company-operated units only