Special Report | August 2013 | By Sam Oches

The QSR 50 Chicken Segment

The top chicken brands in quick service.

In 2012, Chick-fil-A surpassed KFC to become the best-selling chicken chain, Jimmy John’s and Five Guys joined the billion-dollar-brands club, and fast-growing Wingstop and Moe’s Southwest Grill climbed into the limited-service industry’s upper echelon for the first time. McDonald’s, meanwhile, maintained its stranglehold on the No. 1 position, nearly tripling runner-up Subway’s domestic sales. Dig deep into the data driving the quick-service and fast-casual restaurant industries with this year’s QSR 50.

Click column headers to sort
RankQSR 50 RankCompany/Chain Name2012 U.S. Systemwide Sales (Millions)sort descending2012 U.S. Average Sales per Unit (thousands)Number of Franchised Units in 2012Number of Company Units in 2012Total Units in 2012Total Change in Units from 2011
19Chick-fil-A$4,621.1$3,158.01,3912921,68377
210KFC$4,459.0$957.04,3192374,556-162
319Popeyes Louisiana Kitchen$2,253.0$1,242.01,634451,67969
427Zaxby's$979.3$1,765.74679856525
528Church's Chicken$869.9$706.59442581,20210
629Bojangles'$864.5$1,717.532521153630
741El Pollo Loco*$563.0$1,475.02321653973
842Boston Market$559.0$1,184.00469469-12
949Wingstop$450.9$902.05102353345
*Includes figures estimated by Technomic Inc.