In 2012, Chick-fil-A surpassed KFC to become the best-selling chicken chain, Jimmy John’s and Five Guys joined the billion-dollar-brands club, and fast-growing Wingstop and Moe’s Southwest Grill climbed into the limited-service industry’s upper echelon for the first time. McDonald’s, meanwhile, maintained its stranglehold on the No. 1 position, nearly tripling runner-up Subway’s domestic sales. Dig deep into the data driving the quick-service and fast-casual restaurant industries with this year’s QSR 50.
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| Rank | QSR 50 Rank | Segment | Chain | 2012 Sales | 2012 Average Sales | 2012 Franchise Units | 2012 Company Units | 2012 Total Units | 2011 Unit Change |
|---|---|---|---|---|---|---|---|---|---|
| 1 | 3 | snack | Starbucks*^1 | $10,600.0 | $1,223.0 | 4,262 | 6,866 | 11,128 | 341 |
| 2 | 7 | snack | Dunkin' Donuts | $6,264.2 | $857.4 | 7,278 | 28 | 7,306 | 291 |
| 3 | 40 | snack | Krispy Kreme* | $569.4 | $2,428.0 | 142 | 97 | 239 | 9 |
| 4 | 43 | snack | Tim Hortons | $532.2 | $1,095.0 | 800 | 4 | 804 | 90 |
| 5 | 45 | snack | Baskin-Robbins | $510.0 | $207.1 | 2,456 | 7 | 2,463 | -30 |
| 6 | 50 | snack | Jamba Juice | $450.0 | $714.7 | 473 | 301 | 774 | 40 |
*Includes figures estimated by Technomic Inc. 1Franchise Unit Counts Represent data for Licensed Units
