Special Report | August 2013 | By Sam Oches

The QSR 50 Snack Segment

The top snack brands in quick service.

In 2012, Chick-fil-A surpassed KFC to become the best-selling chicken chain, Jimmy John’s and Five Guys joined the billion-dollar-brands club, and fast-growing Wingstop and Moe’s Southwest Grill climbed into the limited-service industry’s upper echelon for the first time. McDonald’s, meanwhile, maintained its stranglehold on the No. 1 position, nearly tripling runner-up Subway’s domestic sales. Dig deep into the data driving the quick-service and fast-casual restaurant industries with this year’s QSR 50.

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Ranksort ascendingQSR 50 RankCompany/Chain Name2012 U.S. Systemwide Sales (Millions)2012 U.S. Average Sales per Unit (thousands)Number of Franchised Units in 2012Number of Company Units in 2012Total Units in 2012Total Change in Units from 2011
13Starbucks*1$10,600.0$1,223.04,2626,86611,128341
27Dunkin' Donuts$6,264.2$857.47,278287,306291
340Krispy Kreme*$569.4$2,428.0142972399
443Tim Hortons$532.2$1,095.0800480490
545Baskin-Robbins$510.0$207.12,45672,463-30
650Jamba Juice$450.0$714.747330177440
*Includes figures estimated by Technomic Inc. 1Franchise Unit Counts Represent data for Licensed Units