Special Report | August 2013 | By Sam Oches

The QSR 50

The 50 brands setting the pace in the quick-service and fast-casual restaurant industries.

In 2012, Chick-fil-A surpassed KFC to become the best-selling chicken chain, Jimmy John’s and Five Guys joined the billion-dollar-brands club, and fast-growing Wingstop and Moe’s Southwest Grill climbed into the limited-service industry’s upper echelon for the first time. McDonald’s, meanwhile, maintained its stranglehold on the No. 1 position, nearly tripling runner-up Subway’s domestic sales. Dig deep into the data driving the quick-service and fast-casual restaurant industries with this year’s QSR 50.

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RankCompany/Chain Name2012 U.S. Systemwide Sales (Millions)2012 U.S. Average Sales per Unit (thousands)Number of Franchised Units in 2012Number of Company Units in 2012Total Units in 2012Total Change in Units from 2011sort icon
2Subway*$12,100.0$481.025,549025,549956
3Starbucks*1$10,600.0$1,223.04,2626,86611,128341
7Dunkin' Donuts$6,264.2$857.47,278287,306291
25Jimmy John's$1,262.8$878.81,534261,560229
22Little Caesars*$1,684.0$465.03,1755503,725207
26Five Guys Burgers & Fries$1,082.7$1,049.08502551,105204
16Chipotle Mexican Grill$2,731.2$2,113.001,4101,410180
8Pizza Hut$5,666.0$883.05,7574526,209156
17Papa John's$2,402.4$829.02,4836483,131130
21Panda Express$1,797.4$1,237.0471,4861,533119
11Panera Bread$3,861.0$2,427.28438091,652111
43Tim Hortons$532.2$1,095.0800480490
33Papa Murphy's$738.0$574.91,270591,32979
9Chick-fil-A$4,621.1$3,157.91,3912921,68377
19Popeyes Louisiana Kitchen$2,253.0$1,242.01,634451,67969
1McDonald's $35,600.0$2,600.012,6051,55214,15759
49Wingstop$450.9$902.05102353345
38Qdoba Mexican Grill$583.2$966.031131662744
48Moe's Southwest Grill$452.0$1,102.5478448243
50Jamba Juice$450.0$714.747330177440
29Bojangles'$864.5$1,717.532521153630
14Jack in the Box$3,084.9$1,379.01,7035472,25029
31Culver's$838.8$1,837.5463947228
27Zaxby's$979.3$1,765.74679856525
6Taco Bell$7,478.0$1,363.04,2181,0445,26225
13Domino's Pizza$3,500.0$710.24,5403884,92821
37Del Taco$607.9$1,100.025329855119
44In-N-Out Burger*$528.0$1,935.0028028014
23Whataburger$1,476.8$1,996.011962174012
28Church's Chicken$869.9$706.59442581,20210
39Jason's Deli$578.9$2,556.410114424510
30Steak 'n Shake*$857.5$1,700.08741450110
36White Castle$618.5$1,284.204064069
40Krispy Kreme*$569.4$2,428.0142972399
24Carl's Jr.$1,400.0$1,470.06974271,1248
20Hardee's$1,900.0$1,145.01,2334701,7038
41El Pollo Loco*$563.0$1,475.02321653973
47Captain D's$467.1$903.0239278517-2
35Checkers/Rally's$696.9$903.4455321776-3
12Sonic Drive-In$3,790.7$1,074.03,1474093,556-5
42Boston Market$559.0$1,184.00469469-12
5Burger King*$8,587.0$1,195.07,0001837,183-21
34Long John Silver's$723.0$794.09110911-21
46CiCi's Pizza*$505.0$915.054010550-23
18Dairy Queen*$2,300.0$545.04,45934,462-23
45Baskin-Robbins$510.0$207.12,45672,463-30
4Wendy's2$8,600.0$1,483.84,5281,2895,817-34
15Arby's$2,992.0$993.22,3431,0113,354-83
32Quiznos*$838.0$345.02,34942,353-150
10KFC$4,459.0$957.04,3192374,556-162
*Includes figures estimated by Technomic Inc. 1Franchise Unit Counts Represent data for Licensed Units 2AUV data for Company-operated units only