Special Report | August 2013 | By Sam Oches

The QSR 50

The 50 brands setting the pace in the quick-service and fast-casual restaurant industries.

In 2012, Chick-fil-A surpassed KFC to become the best-selling chicken chain, Jimmy John’s and Five Guys joined the billion-dollar-brands club, and fast-growing Wingstop and Moe’s Southwest Grill climbed into the limited-service industry’s upper echelon for the first time. McDonald’s, meanwhile, maintained its stranglehold on the No. 1 position, nearly tripling runner-up Subway’s domestic sales. Dig deep into the data driving the quick-service and fast-casual restaurant industries with this year’s QSR 50.

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RankCompany/Chain Name2012 U.S. Systemwide Sales (Millions)2012 U.S. Average Sales per Unit (thousands)Number of Franchised Units in 2012sort ascendingNumber of Company Units in 2012Total Units in 2012Total Change in Units from 2011
16Chipotle Mexican Grill$2,731.2$2,113.001,4101,410180
42Boston Market$559.0$1,184.00469469-12
44In-N-Out Burger*$528.0$1,935.0028028014
36White Castle$618.5$1,284.204064069
21Panda Express$1,797.4$1,237.0471,4861,533119
30Steak 'n Shake*$857.5$1,700.08741450110
39Jason's Deli$578.9$2,556.410114424510
23Whataburger$1,476.8$1,996.011962174012
40Krispy Kreme*$569.4$2,428.0142972399
41El Pollo Loco*$563.0$1,475.02321653973
47Captain D's$467.1$903.0239278517-2
37Del Taco$607.9$1,100.025329855119
38Qdoba Mexican Grill$583.2$966.031131662744
29Bojangles'$864.5$1,717.532521153630
35Checkers/Rally's$696.9$903.4455321776-3
31Culver's$838.8$1,837.5463947228
27Zaxby's$979.3$1,765.74679856525
50Jamba Juice$450.0$714.747330177440
48Moe's Southwest Grill$452.0$1,102.5478448243
49Wingstop$450.9$902.05102353345
46CiCi's Pizza*$505.0$915.054010550-23
24Carl's Jr.$1,400.0$1,470.06974271,1248
43Tim Hortons$532.2$1,095.0800480490
11Panera Bread$3,861.0$2,427.28438091,652111
26Five Guys Burgers & Fries$1,082.7$1,049.08502551,105204
34Long John Silver's$723.0$794.09110911-21
28Church's Chicken$869.9$706.59442581,20210
20Hardee's$1,900.0$1,145.01,2334701,7038
33Papa Murphy's$738.0$574.91,270591,32979
9Chick-fil-A$4,621.1$3,157.91,3912921,68377
25Jimmy John's$1,262.8$878.81,534261,560229
19Popeyes Louisiana Kitchen$2,253.0$1,242.01,634451,67969
14Jack in the Box$3,084.9$1,379.01,7035472,25029
15Arby's$2,992.0$993.22,3431,0113,354-83
32Quiznos*$838.0$345.02,34942,353-150
45Baskin-Robbins$510.0$207.12,45672,463-30
17Papa John's$2,402.4$829.02,4836483,131130
12Sonic Drive-In$3,790.7$1,074.03,1474093,556-5
22Little Caesars*$1,684.0$465.03,1755503,725207
6Taco Bell$7,478.0$1,363.04,2181,0445,26225
3Starbucks*1$10,600.0$1,223.04,2626,86611,128341
10KFC$4,459.0$957.04,3192374,556-162
18Dairy Queen*$2,300.0$545.04,45934,462-23
4Wendy's2$8,600.0$1,483.84,5281,2895,817-34
13Domino's Pizza$3,500.0$710.24,5403884,92821
8Pizza Hut$5,666.0$883.05,7574526,209156
5Burger King*$8,587.0$1,195.07,0001837,183-21
7Dunkin' Donuts$6,264.2$857.47,278287,306291
1McDonald's $35,600.0$2,600.012,6051,55214,15759
2Subway*$12,100.0$481.025,549025,549956
*Includes figures estimated by Technomic Inc. 1Franchise Unit Counts Represent data for Licensed Units 2AUV data for Company-operated units only