Special Report | August 2013 | By Sam Oches

The QSR 50

The 50 brands setting the pace in the quick-service and fast-casual restaurant industries.

In 2012, Chick-fil-A surpassed KFC to become the best-selling chicken chain, Jimmy John’s and Five Guys joined the billion-dollar-brands club, and fast-growing Wingstop and Moe’s Southwest Grill climbed into the limited-service industry’s upper echelon for the first time. McDonald’s, meanwhile, maintained its stranglehold on the No. 1 position, nearly tripling runner-up Subway’s domestic sales. Dig deep into the data driving the quick-service and fast-casual restaurant industries with this year’s QSR 50.

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RankCompany/Chain Name2012 U.S. Systemwide Sales (Millions)2012 U.S. Average Sales per Unit (thousands)Number of Franchised Units in 2012sort iconNumber of Company Units in 2012Total Units in 2012Total Change in Units from 2011
2Subway*$12,100.0$481.025,549025,549956
1McDonald's $35,600.0$2,600.012,6051,55214,15759
7Dunkin' Donuts$6,264.2$857.47,278287,306291
5Burger King*$8,587.0$1,195.07,0001837,183-21
8Pizza Hut$5,666.0$883.05,7574526,209156
13Domino's Pizza$3,500.0$710.24,5403884,92821
4Wendy's2$8,600.0$1,483.84,5281,2895,817-34
18Dairy Queen*$2,300.0$545.04,45934,462-23
10KFC$4,459.0$957.04,3192374,556-162
3Starbucks*1$10,600.0$1,223.04,2626,86611,128341
6Taco Bell$7,478.0$1,363.04,2181,0445,26225
22Little Caesars*$1,684.0$465.03,1755503,725207
12Sonic Drive-In$3,790.7$1,074.03,1474093,556-5
17Papa John's$2,402.4$829.02,4836483,131130
45Baskin-Robbins$510.0$207.12,45672,463-30
32Quiznos*$838.0$345.02,34942,353-150
15Arby's$2,992.0$993.22,3431,0113,354-83
14Jack in the Box$3,084.9$1,379.01,7035472,25029
19Popeyes Louisiana Kitchen$2,253.0$1,242.01,634451,67969
25Jimmy John's$1,262.8$878.81,534261,560229
9Chick-fil-A$4,621.1$3,157.91,3912921,68377
33Papa Murphy's$738.0$574.91,270591,32979
20Hardee's$1,900.0$1,145.01,2334701,7038
28Church's Chicken$869.9$706.59442581,20210
34Long John Silver's$723.0$794.09110911-21
26Five Guys Burgers & Fries$1,082.7$1,049.08502551,105204
11Panera Bread$3,861.0$2,427.28438091,652111
43Tim Hortons$532.2$1,095.0800480490
24Carl's Jr.$1,400.0$1,470.06974271,1248
46CiCi's Pizza*$505.0$915.054010550-23
49Wingstop$450.9$902.05102353345
48Moe's Southwest Grill$452.0$1,102.5478448243
50Jamba Juice$450.0$714.747330177440
27Zaxby's$979.3$1,765.74679856525
31Culver's$838.8$1,837.5463947228
35Checkers/Rally's$696.9$903.4455321776-3
29Bojangles'$864.5$1,717.532521153630
38Qdoba Mexican Grill$583.2$966.031131662744
37Del Taco$607.9$1,100.025329855119
47Captain D's$467.1$903.0239278517-2
41El Pollo Loco*$563.0$1,475.02321653973
40Krispy Kreme*$569.4$2,428.0142972399
23Whataburger$1,476.8$1,996.011962174012
39Jason's Deli$578.9$2,556.410114424510
30Steak 'n Shake*$857.5$1,700.08741450110
21Panda Express$1,797.4$1,237.0471,4861,533119
16Chipotle Mexican Grill$2,731.2$2,113.001,4101,410180
36White Castle$618.5$1,284.204064069
42Boston Market$559.0$1,184.00469469-12
44In-N-Out Burger*$528.0$1,935.0028028014
*Includes figures estimated by Technomic Inc. 1Franchise Unit Counts Represent data for Licensed Units 2AUV data for Company-operated units only