Special Report | August 2013 | By Sam Oches

The QSR 50

The 50 brands setting the pace in the quick-service and fast-casual restaurant industries.

In 2012, Chick-fil-A surpassed KFC to become the best-selling chicken chain, Jimmy John’s and Five Guys joined the billion-dollar-brands club, and fast-growing Wingstop and Moe’s Southwest Grill climbed into the limited-service industry’s upper echelon for the first time. McDonald’s, meanwhile, maintained its stranglehold on the No. 1 position, nearly tripling runner-up Subway’s domestic sales. Dig deep into the data driving the quick-service and fast-casual restaurant industries with this year’s QSR 50.

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RankCompany/Chain Namesort icon2012 U.S. Systemwide Sales (Millions)2012 U.S. Average Sales per Unit (thousands)Number of Franchised Units in 2012Number of Company Units in 2012Total Units in 2012Total Change in Units from 2011
15Arby's$2,992.0$993.22,3431,0113,354-83
45Baskin-Robbins$510.0$207.12,45672,463-30
29Bojangles'$864.5$1,717.532521153630
42Boston Market$559.0$1,184.00469469-12
5Burger King*$8,587.0$1,195.07,0001837,183-21
47Captain D's$467.1$903.0239278517-2
24Carl's Jr.$1,400.0$1,470.06974271,1248
35Checkers/Rally's$696.9$903.4455321776-3
9Chick-fil-A$4,621.1$3,157.91,3912921,68377
16Chipotle Mexican Grill$2,731.2$2,113.001,4101,410180
28Church's Chicken$869.9$706.59442581,20210
46CiCi's Pizza*$505.0$915.054010550-23
31Culver's$838.8$1,837.5463947228
18Dairy Queen*$2,300.0$545.04,45934,462-23
37Del Taco$607.9$1,100.025329855119
13Domino's Pizza$3,500.0$710.24,5403884,92821
7Dunkin' Donuts$6,264.2$857.47,278287,306291
41El Pollo Loco*$563.0$1,475.02321653973
26Five Guys Burgers & Fries$1,082.7$1,049.08502551,105204
20Hardee's$1,900.0$1,145.01,2334701,7038
44In-N-Out Burger*$528.0$1,935.0028028014
14Jack in the Box$3,084.9$1,379.01,7035472,25029
50Jamba Juice$450.0$714.747330177440
39Jason's Deli$578.9$2,556.410114424510
25Jimmy John's$1,262.8$878.81,534261,560229
10KFC$4,459.0$957.04,3192374,556-162
40Krispy Kreme*$569.4$2,428.0142972399
22Little Caesars*$1,684.0$465.03,1755503,725207
34Long John Silver's$723.0$794.09110911-21
1McDonald's $35,600.0$2,600.012,6051,55214,15759
48Moe's Southwest Grill$452.0$1,102.5478448243
21Panda Express$1,797.4$1,237.0471,4861,533119
11Panera Bread$3,861.0$2,427.28438091,652111
17Papa John's$2,402.4$829.02,4836483,131130
33Papa Murphy's$738.0$574.91,270591,32979
8Pizza Hut$5,666.0$883.05,7574526,209156
19Popeyes Louisiana Kitchen$2,253.0$1,242.01,634451,67969
38Qdoba Mexican Grill$583.2$966.031131662744
32Quiznos*$838.0$345.02,34942,353-150
12Sonic Drive-In$3,790.7$1,074.03,1474093,556-5
3Starbucks*1$10,600.0$1,223.04,2626,86611,128341
30Steak 'n Shake*$857.5$1,700.08741450110
2Subway*$12,100.0$481.025,549025,549956
6Taco Bell$7,478.0$1,363.04,2181,0445,26225
43Tim Hortons$532.2$1,095.0800480490
4Wendy's2$8,600.0$1,483.84,5281,2895,817-34
23Whataburger$1,476.8$1,996.011962174012
36White Castle$618.5$1,284.204064069
49Wingstop$450.9$902.05102353345
27Zaxby's$979.3$1,765.74679856525
*Includes figures estimated by Technomic Inc. 1Franchise Unit Counts Represent data for Licensed Units 2AUV data for Company-operated units only