Special Report | August 2013 | By Sam Oches

The QSR 50

The 50 brands setting the pace in the quick-service and fast-casual restaurant industries.

In 2012, Chick-fil-A surpassed KFC to become the best-selling chicken chain, Jimmy John’s and Five Guys joined the billion-dollar-brands club, and fast-growing Wingstop and Moe’s Southwest Grill climbed into the limited-service industry’s upper echelon for the first time. McDonald’s, meanwhile, maintained its stranglehold on the No. 1 position, nearly tripling runner-up Subway’s domestic sales. Dig deep into the data driving the quick-service and fast-casual restaurant industries with this year’s QSR 50.

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Ranksort iconCompany/Chain Name2012 U.S. Systemwide Sales (Millions)2012 U.S. Average Sales per Unit (thousands)Number of Franchised Units in 2012Number of Company Units in 2012Total Units in 2012Total Change in Units from 2011
50Jamba Juice$450.0$714.747330177440
49Wingstop$450.9$902.05102353345
48Moe's Southwest Grill$452.0$1,102.5478448243
47Captain D's$467.1$903.0239278517-2
46CiCi's Pizza*$505.0$915.054010550-23
45Baskin-Robbins$510.0$207.12,45672,463-30
44In-N-Out Burger*$528.0$1,935.0028028014
43Tim Hortons$532.2$1,095.0800480490
42Boston Market$559.0$1,184.00469469-12
41El Pollo Loco*$563.0$1,475.02321653973
40Krispy Kreme*$569.4$2,428.0142972399
39Jason's Deli$578.9$2,556.410114424510
38Qdoba Mexican Grill$583.2$966.031131662744
37Del Taco$607.9$1,100.025329855119
36White Castle$618.5$1,284.204064069
35Checkers/Rally's$696.9$903.4455321776-3
34Long John Silver's$723.0$794.09110911-21
33Papa Murphy's$738.0$574.91,270591,32979
32Quiznos*$838.0$345.02,34942,353-150
31Culver's$838.8$1,837.5463947228
30Steak 'n Shake*$857.5$1,700.08741450110
29Bojangles'$864.5$1,717.532521153630
28Church's Chicken$869.9$706.59442581,20210
27Zaxby's$979.3$1,765.74679856525
26Five Guys Burgers & Fries$1,082.7$1,049.08502551,105204
25Jimmy John's$1,262.8$878.81,534261,560229
24Carl's Jr.$1,400.0$1,470.06974271,1248
23Whataburger$1,476.8$1,996.011962174012
22Little Caesars*$1,684.0$465.03,1755503,725207
21Panda Express$1,797.4$1,237.0471,4861,533119
20Hardee's$1,900.0$1,145.01,2334701,7038
19Popeyes Louisiana Kitchen$2,253.0$1,242.01,634451,67969
18Dairy Queen*$2,300.0$545.04,45934,462-23
17Papa John's$2,402.4$829.02,4836483,131130
16Chipotle Mexican Grill$2,731.2$2,113.001,4101,410180
15Arby's$2,992.0$993.22,3431,0113,354-83
14Jack in the Box$3,084.9$1,379.01,7035472,25029
13Domino's Pizza$3,500.0$710.24,5403884,92821
12Sonic Drive-In$3,790.7$1,074.03,1474093,556-5
11Panera Bread$3,861.0$2,427.28438091,652111
10KFC$4,459.0$957.04,3192374,556-162
9Chick-fil-A$4,621.1$3,157.91,3912921,68377
8Pizza Hut$5,666.0$883.05,7574526,209156
7Dunkin' Donuts$6,264.2$857.47,278287,306291
6Taco Bell$7,478.0$1,363.04,2181,0445,26225
5Burger King*$8,587.0$1,195.07,0001837,183-21
4Wendy's2$8,600.0$1,483.84,5281,2895,817-34
3Starbucks*1$10,600.0$1,223.04,2626,86611,128341
2Subway*$12,100.0$481.025,549025,549956
1McDonald's $35,600.0$2,600.012,6051,55214,15759
*Includes figures estimated by Technomic Inc. 1Franchise Unit Counts Represent data for Licensed Units 2AUV data for Company-operated units only