Special Report | August 2014

The QSR 50 Burger Segment

The top burger brands in quick service.

The quick-service restaurant industry continues to evolve, and that’s no more evident than in the QSR 50. Last year, Panera Bread inched closer to the top 10, while fellow fast casual Chipotle padded its sales by nearly half a billion dollars to climb to spot No. 15. Chick-fil-A put more space between it and competitor KFC, while Starbucks used a product diversification strategy to gain ground on No. 2 brand Subway. Meanwhile, McAlister’s Deli entered the top 50 for the first time, Zaxby’s crossed the billion-dollar threshold, and McDonald’s struggled to find consistency as the growing demand for premium products threatened to steal market share. Dig deep into the data driving the quick-service and fast-casual restaurant industries with this year’s QSR 50.

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Segment Ranksort ascendingQSR 50 RankCompany/Chain Name2013 U.S. Systemwide Sales (Millions)2013 U.S. Average Sales per Unit (thousands)Number of Franchised Units in 2013Number of Company Units in 2013Total Units in 2013Total Change in Units from 2012
11McDonald's$35,856.3$2,500.012,7391,53914,278121
24Wendy's *$8,787.0$1,510.04,7451,0465,791-26
35Burger King *$8,502.5$1,200.07,103527,155-28
412 (tie)Sonic Drive-In$3,800.0$1,109.03,1263963,522-34
514Carl's Jr./Hardee's$3,400.0$1,310.01,9648942,85831
616Jack in the Box 1$3,108.5$1,380.91,7864652,2511
723Whataburger$1,588.4$2,096.012563375818
825Five Guys Burgers & Fries *$1,138.2$1,027.08053151,12060
928Culver's$905.6$1,875.4487849523
1029Steak 'n Shake$895.0$1,750.010341551822
1132Checkers/Rally's$723.4$930.44493337826
1236White Castle$612.4$1,268.20400400406
1344In-N-Out Burger *$558.2$1,955.0029129111
*Includes figures estimated by Technomic Inc. 1Includes figures estimated by QSR