Special Report | August 2014

The QSR 50 Chicken Segment

The top chicken brands in quick service.

The quick-service restaurant industry continues to evolve, and that’s no more evident than in the QSR 50. Last year, Panera Bread inched closer to the top 10, while fellow fast casual Chipotle padded its sales by nearly half a billion dollars to climb to spot No. 15. Chick-fil-A put more space between it and competitor KFC, while Starbucks used a product diversification strategy to gain ground on No. 2 brand Subway. Meanwhile, McAlister’s Deli entered the top 50 for the first time, Zaxby’s crossed the billion-dollar threshold, and McDonald’s struggled to find consistency as the growing demand for premium products threatened to steal market share. Dig deep into the data driving the quick-service and fast-casual restaurant industries with this year’s QSR 50.

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Segment Ranksort ascendingQSR 50 RankCompany/Chain Name2013 U.S. Systemwide Sales (Millions)2013 U.S. Average Sales per Unit (thousands)Number of Franchised Units in 2013Number of Company Units in 2013Total Units in 2013Total Change in Units from 2012
19Chick-fil-A$5,052.6$2,846.51,713621,77592
210KFC$4,300.0$942.04,2852064,491-127
321Popeyes Louisiana Kitchen$2,179.7$1,298.02,172532,225126
426Zaxby's$1,073.4$1,845.44979959630
527Bojangles'$925.2$1,727.834922557438
630Church's Chicken$855.4$713.79462581,204-4
737El Pollo Loco *$604.0$1,500.02371654025
839Boston Market$600.9$1,298.004604609
945Wingstop *$540.2$974.05692459360
*Includes figures estimated by Technomic Inc.