Special Report | August 2014

The QSR 50

The top 50 brands in quick service and fast casual.

The quick-service restaurant industry continues to evolve, and that’s no more evident than in the QSR 50. Last year, Panera Bread inched closer to the top 10, while fellow fast casual Chipotle padded its sales by nearly half a billion dollars to climb to spot No. 15. Chick-fil-A put more space between it and competitor KFC, while Starbucks used a product diversification strategy to gain ground on No. 2 brand Subway. Meanwhile, McAlister’s Deli entered the top 50 for the first time, Zaxby’s crossed the billion-dollar threshold, and McDonald’s struggled to find consistency as the growing demand for premium products threatened to steal market share. Dig deep into the data driving the quick-service and fast-casual restaurant industries with this year’s QSR 50.

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RankCompany/Chain Name2013 U.S. Systemwide Sales (Millions)2013 U.S. Average Sales per Unit (thousands)sort ascendingNumber of Franchised Units in 2013Number of Company Units in 2013Total Units in 2013Total Change in Units from 2012
46Baskin-Robbins 1$513.0$207.92,46072,4674
38Quiznos *$601.0$360.01,40041,404-531
2Subway *$12,735.0$490.026,427026,427878
31Papa Murphy's *$779.7$577.01,327691,39667
19Dairy Queen *$2,985.0$659.04,52734,530-2
30Church's Chicken$855.4$713.79462581,204-4
47Jamba Juice$500.0$737.053526880329
33Long John Silver's$663.0$745.08900890-21
12 (tie)Domino's Pizza$3,800.0$762.14,5963904,98658
18Little Caesars *$3,025.0$800.03,3105803,890217
20Papa John's$2,494.8$837.02,5426653,20776
8Pizza Hut$5,700.0$861.07,3554917,84690
7Dunkin' Donuts$6,700.0$872.77,648297,677371
24Jimmy John's$1,466.7$878.81,774281,802242
43Einstein Bros. Bagels 2$573.0$895.039245985154
49Captain D's *$477.5$920.02432785214
17Arby's$3,032.0$921.02,3139563,269-30
32Checkers/Rally's$723.4$930.44493337826
10KFC$4,300.0$942.04,2852064,491-127
45Wingstop *$540.2$974.05692459360
48Moe's Southwest Grill$498.2$1,007.0524452845
40Qdoba Mexican Grill$592.6$1,017.0317296613-12
25Five Guys Burgers & Fries *$1,138.2$1,027.08053151,12060
12 (tie)Sonic Drive-In$3,800.0$1,109.03,1263963,522-34
41Tim Hortons *$589.5$1,125.0857285955
35Del Taco$622.5$1,136.3247300547-4
5Burger King *$8,502.5$1,200.07,103527,155-28
36White Castle$612.4$1,268.20400400-6
22Panda Express $1,989.9$1,285.0601,5261,58672
39Boston Market$600.9$1,298.004604609
21Popeyes Louisiana Kitchen$2,179.7$1,298.02,172532,225126
14Carl's Jr./Hardee's$3,400.0$1,310.01,9648942,85831
3Starbucks *$11,723.0$1,310.04,4087,04911,457329
16Jack in the Box 1$3,108.5$1,380.91,7864652,2511
6Taco Bell$7,800.0$1,406.04,8788915,76974
37El Pollo Loco *$604.0$1,500.02371654025
4Wendy's *$8,787.0$1,510.04,7451,0465,791-26
50McAlister's Deli$459.0$1,511.4275463219
27Bojangles'$925.2$1,727.834922557438
29Steak 'n Shake$895.0$1,750.010341551822
26Zaxby's$1,073.4$1,845.44979959630
28Culver's$905.6$1,875.4487849523
44In-N-Out Burger *$558.2$1,955.0029129111
23Whataburger$1,588.4$2,096.012563375818
15Chipotle Mexican Grill *$3,169.0$2,169.001,5951,595185
42Jason's Deli$588.0$2,399.81061422486
11Panera Bread$4,284.0$2,465.09108671,777125
1McDonald's$35,856.3$2,500.012,7391,53914,278121
34Krispy Kreme *$626.0$2,565.01559424910
9Chick-fil-A$5,052.6$2,846.51,713621,77592
*Includes figures estimated by Technomic Inc. 1Includes figures estimated by QSR 2Franchised unit count includes licensed units