Chicken
QSR 50 Segment Sales: $11,702.6 M
Percent Change: 7.0%
[+] Not even the first whispers of avian flu could keep the chicken segment from seeing significant sales growth in a year that saw KFC sell over 100 million of its new Snacker sandwiches and Chick-fil-a introduce a new breakfast line.
[–] New pressure from a new emphasis on chicken at Arby’s, Hardee’s, and McDonald’s.
2005 Systemwide Sales
Rank QSR 50 Chain Sales ($Mil)
1 8 KFC $5,237.00
2 15 Chick-fil-A $1,975.30
3 19 Popeyes $1,416.00
4 24 Church’s Chicken $771.00
5 27 Boston Market $708.70
6 29 Buffalo Wild Wings $656.50
7 38 El Pollo Loco $478.10
8 40 Bojangles’ $460.00
3-Year Sales Growth
2003: 4.8%
2004: 4.7%
2005: 7.0%