Mexican
QSR 50 Segment Sales: $7,619.7 M
Percent Change: 9.0%
[+] Some
of The QSR 50’s biggest sales jumps came from within the Mexican
segment. Chipotle led the charge in 2005 with a 33 percent increase in
system sales and a
four-spot climb to #30.
[–] Wendy’s
International Inc. kicked off 2005 by attributing its $135.7 million 2004
Q4 loss to writing down the value of struggling Baja Fresh.
2005 Systemwide Sales
| Rank |
QSR 50 |
Chain |
Sales ($Mil) |
| 1 |
5 |
Taco Bell |
$6,129.0 |
| 2 |
30 |
Chipotle |
$627.7 |
| 3 |
34 |
Del Taco |
$523.0 |
| 4 |
47 |
Baja Fresh Mexican Grill |
$340.0 |
3-Year Sales Growth
2003: 7.0%
2004: 7.4%
2005: 9.0%
