QSR 50 Segment Sales: $735.7 M

Percent Change: -1.8%

[+] Smaller footprints in seafood meant established operators could take innovative risks that leaders in more competitive segments couldn’t. That allowed for retooled stores, higher-end menus, and more opportunities to capture both the lunch and dinner markets.

[–] Its specialization and its highly perishable menus made it difficult for seafood to see the boom in new concepts that other segments saw.

2003: 4.2%

2004: 1.5%

2005: -1.8%