Clarabridge's award-winning text analytics software gathers all text based customer feedback from a company's internal sources(surveys, web feedback forms, emails, call center notes, etc.) and external sources (review boards, forums, blogs, communities) and restructures this untapped data to reveal important and actionable customer experience intelligence mapped to fit the way you look at your business today. Most organizations are able to analyze the structured answers (yes/no, rating 0-5, etc.) from their customers feedback. However, the real power is analyzing and understanding the why behind those answers. That can only come from analyzing the unstructured textual feedback provided by your customers.