Paciugo Gelato

Ugo and Cristiana Ginatta, the founders of Paciugo, acknowledge there's a lot of competition out there. Yet the Italian-born entrepreneurs believe their signature gelato can stand up to rivals. Since it was founded in 2000, the company has grown from one store to a chain of 24, with dozens more on the way. Franchisees have signed agreements to open 60 new stores, with 45 scheduled to open by 2009. Take a tour of Paciugo, hosted by Ugo Ginatta and Cristiana Ginatta, by playing the video clip above.