Consumer demand for breakfast all day is at an all-time high. Will operators respond?
With consumer demand for breakfast served all day at an all-time high, quick-serve brands like Chronic Tacos are choosing to not limit their breakfast hours.
While breakfast may not be the quick-service industry’s biggest daypart, there could be enough demand for breakfast foods to become a daylong staple.
According to the National Restaurant Association’s (NRA) 2015 Restaurant Industry Forecast, seven out of 10 consumers say they want restaurants to serve breakfast throughout the day. Millennials are more interested in breakfast for dinner than any other age group before them.
Datassential finds that 50–54 percent of consumers want fish sandwiches to be a permanent menu item.
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It’s the time of year when limited-time offers with a seafood slant start migrating onto menus. Quick-serve operators have long served fish sandwiches and other seafood specials during Lent, a six-week period between Ash Wednesday and Easter in which many consumers reduce their consumption of richer foods, specifically meats.
A number of quick serves are rolling out limited-time seafood offers for Lent, but Carl’s Jr. and Hardee’s aim to raise the stakes with a new seafood item that is a bit saintly—and maybe a bit sinful.
“We know that fish is a must-carry item during Lent so we typically have a fish sandwich product and also a fish taco product,” says chief marketing officer for CKE Restaurants Brad Haley.
Carl’s Jr.and Hardee’s are warming up mornings with the launch of the new grilled cheese breakfast sandwich, available now at participating Hardee’s and Carl’s Jr. restaurants.
The grilled cheese breakfast sandwich features a choice of sausage, bacon, or sliced ham, topped with a folded egg and melting American and Swiss cheeses, all served on grilled sourdough bread.
At the National Retail Federation's Annual Convention & EXPO on Monday, Microsoft Corp. and CKE Restaurants Inc. (parent company of Hardee's and Carl's Jr.) showcased a self-order kiosk solution running on Windows 8 devices that enables Hardee's customers to customize and place their own orders. The Dell Optiplex 3030 All-in-One devices are currently deployed as a pilot test in 30 restaurants, including a newly redesigned kiosk-featured restaurant in Nashville, Tennessee.
It’s the conundrum befuddling limited-service restaurant operators the world over: How do you answer consumer demand for healthier menu items when so many customers are scared away by health-food claims? How do you help fight off the nation’s obesity epidemic when the entire business is designed around tasty, indulgent menu options?
When it comes time to break one’s fast in the morning, bigger is usually better. So, Carl’s Jr. and Hardee’s are doubling the goodness at breakfast with the new Double Loaded Omelet Biscuit, available at Hardee’s and at Carl’s Jr. starting Wednesday. The savory new breakfast item features the chains’ award-winning Made from Scratch Biscuits, piled high with two folded-egg omelets, each stuffed with crumbled sausage, diced ham, chopped bacon pieces, and shredded Jack and Cheddar cheeses and topped with a slice of American cheese.
Offering healthier dining options is essential in today’s competitive marketplace, even for a brand built on indulgence. Sometimes, though, it takes clever marketing to draw consumers’ attention to these better-for-you items.
Now arriving at Carl’s Jr. and Hardee’s, the new Mile High Bacon Cheese Thickburger features thick-cut Applewood-smoked bacon piled sky high on top of a charbroiled Thickburger patty, along with American cheese, red onion, tomato, lettuce, and mayonnaise, all served on a Fresh Baked Bun. The new, bacon-packed burger is available at all Hardee’s locations and will be available at Carl’s Jr. starting September 24. Actress and model Bar Paly will star in a new national ad campaign to promote the burger, premiering next week.
The openings of a Hardee’s in Marassi, Egypt, and a Carl’s Jr. in Conroe, Texas, mark a major milestone for CKE Restaurants Holdings Inc. as the company’s 3,500th and 3,501st restaurants worldwide. Opened in late July, the Marassi Hardee’s is owned by franchisee Kuwait Food Company, which owns another 274 Hardee’s in the region. The Carl’s Jr. in Conroe is owned by Zubha Foods LLC, which operates six other Carl’s Jr. restaurants in Houston and San Antonio, Texas.