It’s the conundrum befuddling limited-service restaurant operators the world over: How do you answer consumer demand for healthier menu items when so many customers are scared away by health-food claims? How do you help fight off the nation’s obesity epidemic when the entire business is designed around tasty, indulgent menu options?
When it comes time to break one’s fast in the morning, bigger is usually better. So, Carl’s Jr. and Hardee’s are doubling the goodness at breakfast with the new Double Loaded Omelet Biscuit, available at Hardee’s and at Carl’s Jr. starting Wednesday. The savory new breakfast item features the chains’ award-winning Made from Scratch Biscuits, piled high with two folded-egg omelets, each stuffed with crumbled sausage, diced ham, chopped bacon pieces, and shredded Jack and Cheddar cheeses and topped with a slice of American cheese.
Offering healthier dining options is essential in today’s competitive marketplace, even for a brand built on indulgence. Sometimes, though, it takes clever marketing to draw consumers’ attention to these better-for-you items.
Now arriving at Carl’s Jr. and Hardee’s, the new Mile High Bacon Cheese Thickburger features thick-cut Applewood-smoked bacon piled sky high on top of a charbroiled Thickburger patty, along with American cheese, red onion, tomato, lettuce, and mayonnaise, all served on a Fresh Baked Bun. The new, bacon-packed burger is available at all Hardee’s locations and will be available at Carl’s Jr. starting September 24. Actress and model Bar Paly will star in a new national ad campaign to promote the burger, premiering next week.
The openings of a Hardee’s in Marassi, Egypt, and a Carl’s Jr. in Conroe, Texas, mark a major milestone for CKE Restaurants Holdings Inc. as the company’s 3,500th and 3,501st restaurants worldwide. Opened in late July, the Marassi Hardee’s is owned by franchisee Kuwait Food Company, which owns another 274 Hardee’s in the region. The Carl’s Jr. in Conroe is owned by Zubha Foods LLC, which operates six other Carl’s Jr. restaurants in Houston and San Antonio, Texas.
KDM P.O.P. Solutions Group has been awarded a 2014 Premier Print Award for outstanding achievement in the production of Point-of-Purchase Materials for Hardee’s.
Carl’s Jr. and Hardee’s are saluting the state of Texas’s barbecue tradition with their newest meat-on-meat burger creation: the Texas BBQ Thickburger, now available at participating Hardee’s restaurants and at Carl’s Jr. restaurants on Wednesday.
CKE Restaurants Holdings Inc., parent company of Carl’s Jr. and Hardee’s restaurant chains, announced the promotion of Ned Lyerly to president of its international division.
It’s no secret: Carl’s Jr. and Hardee’s menus are well known for its indulgent Thickburgers, Made from Scratch Biscuits, and Hand-Scooped Ice Cream Shakes. It’s also no secret, though not-so-well-known, that the home of the Thickburger offers alternate lighter menu selections that enable guests to “Low Carb It, Veg It, or Trim It.”
Carl’s Jr. and Hardee’s introduced new Made from Scratch Cinnamon Pull-Aparts, coming to restaurants June 23. The cinnamon-sugar breakfast treat features the chains’ award-winning Made from Scratch Biscuit dough, shaped into eight bite-sized pieces, rolled in cinnamon-sugar, baked together and finished with a drizzle of icing.