Jersey Mike's

The Tipping Point

Operators debate whether a gratuity option at the point of sale is right for their brand.
Quick service chains consider adding tipping function to point of sale.
Jersey Mike's new point-of-sale terminal gives franchisees the option of adding a gratuity request to customers' orders.

While tipping has never been a customer expectation in the limited-service restaurant industry, some chains have implemented gratuity options with their new, higher-tech point-of-sale systems, like counter payment terminals or mobile apps. But not every brand is certain whether tipping is appropriate in the category.

Jersey Mike's Unveils New Branding Initiative

Jersey Mike’s Subs is introducing a new branding campaign designed to reframe the sub sandwich experience and position the 58-year old company as the one that owns this elevated, authentic position. The campaign is Jersey Mike’s first with Wisconsin-based Planet Propaganda, which anticipates that the ads will raise the perception of what a sub can be.

Jersey Mike's Hosts Day of Giving March 26

Sub lovers from coast to coast can make a substantial difference this Wednesday, March 26, by joining in Jersey Mike’s Day of Giving.

On that day, Jersey Mike’s Subs is donating 100 percent of sales to more than 100 local charities including hospitals, youth organizations, food banks, and more. The Day of Giving is the final event in Jersey Mike’s Fourth Annual March Month of Giving fundraising campaign.

Jersey Mike's Revs Up for March Month of Giving

This March, Jersey Mike’s Subs is joining forces with more than 100 local charities for the company’s 4th Annual March Month of Giving fundraising campaign. Last year’s Month of Giving raised $1.7 million for 86 different charities nationwide, and this year, Jersey Mike’s hopes to raise even more.

Jersey Mike’s Donates $305,000 to Veteran Nonprofit

 

Wreaths Across America (WAA), a nonprofit organization founded to continue and expand the annual wreath-laying ceremony at Arlington National Cemetery and other cemeteries across the country, announced that Jersey Mike’s, a nationwide sub sandwich franchise, donated $305,000 to support its mission to remember the fallen, honor those who serve and their families, and teach children the value of freedom.

Jersey Mike's Brings Back Fan Favorite: Rosemary Parm Bread

Jersey Mike’s Subs, known for its fresh sliced and fresh grilled Jersey Shore-style subs, is celebrating the season with a popular bread option. Rosemary Parmesan Bread is back by popular demand for a limited time only through November 27 at participating Jersey Mike’s locations nationwide. The rich taste of this unique combination of ingredients has enticed many consumers.

 

Jersey Mike's Honors Veterans with Annual WAA Campaign

Jersey Mike’s Subs, known for its fresh-sliced and fresh-grilled Jersey Shore-style subs, is launching its fourth annual nationwide awareness and fundraising campaign to benefit Wreaths Across America (WAA). From October 1 through November 11, all Jersey Mike's stores throughout the nation will collect donations for the nonprofit organization, which lays hundreds of thousands of remembrance wreaths at the headstones of the nation's veterans during the holiday season.

 

Jersey Mike’s Wins Certified Angus Beef Award

As the premium burger category continues to gain momentum, Jersey Mike’s has set the bar high with top-quality ingredients among sub shops. The Manasquan, New Jersey, chain was recognized for leading promotions of the Certified Angus Beef brand on menuboards, social media, and advertising.

The Restaurant Chain Marketer of the Year award was presented to Mike Manzo, COO, at the beef brand’s annual conference, held September 18–20 at the JW Marriott Desert Springs in Palm Desert, California.

Jersey Mike’s Grows On East Coast With NY, CT Deals

Jersey Mike’s Subs has signed a development agreement with Paradigm Investment Group, the second-largest franchisee in the Hardee’s System, to open 10 units in portions of Westchester County, New York, and Fairfield County, Connecticut.  

Additionally, acting as area directors, the Paradigm team will oversee growth throughout the entire state of Connecticut, Western Massachusetts, and a portion of Southern New York state. The new partnership is part of Jersey Mike’s active East Coast expansion plan.

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