KFC

KFC’s Canadian Fast Casual Opens 2nd Unit, Adds Beer

Nicolas Burquier, general manager of KFC Canada, with CMO David Vivenes.

KFC Canada is keeping things Fresh with the announcement that its new urban fast-casual concept, first piloted in December 2013 as KFC Select, is expanding. 

“KFC Fresh began as Canada’s incubator for signature innovation, so we’re delighted to announce that we’re expanding and evolving the concept with a new location at the Stockyards mall in Toronto and an expanded menu,” says Nicolas Burquier, general manager of KFC Canada.

Holding It Together

Grab-and-go items, once a staple of nontraditional spaces like college campuses and airports, have gone mainstream.

Today, operations ranging from convenience stores to standalone quick-service restaurants are adding prepackaged items like fresh carrots with ranch dip, pre-made chicken wraps, or yogurt parfaits. And they’re doing so for a good reason: Every day, 28 million Americans eat a grab-and-go snack, according to data from consumer market research firm The NPD Group.

Sizing Up Google Glass

Operators explore ways to leverage tech giant’s latest innovation.

Fast food operators use Google Glass product to train kitchen employees.
Capriotti's is testing Google Glass as a training tool in the kitchen.

While the majority of the restaurant industry is still trying to figure out how to leverage Google Glass to enhance operations, at least two limited-service operators have successfully used the new technology for training employees.

KFC, part of Yum! Brands, and Capriotti’s Sandwich Shop, a 104-unit chain based in Las Vegas, have tested Google Glass for training purposes. While the popular technology was previously only released to 8,000 users that Google selected via Twitter, Google recently offered Glass for sale for one day only.

All Aboard the Fast-Casual Bandwagon

Taco Bell the latest quick serve to add a fast-casual sister brand.

Quick service brands open new upscale concepts to compete with fast casual.
Taco Bell's new U.S. Taco Co. brand mixes a more comfortable store environment with premium menu options to compete for fast-casual customers. Taco Bell

Fast casual has dominated foodservice success stories in recent years, with the category sporting an 11 percent sales hike in 2013, according to Technomic. That success has inspired several traditional quick-service brands to jump on the fast-casual bandwagon with wholly new sister brands, the latest example being Taco Bell with its new U.S. Taco Co. and Urban Taproom brand.

With its edgy “Day of the Dead” theming and upscale fusion menu items, U.S. Taco Co. aims to stand out from both Taco Bell as well as other fast-casual operators.

KFC Turns to Moms for Survey on Family Mealtime

KFC turned to moms for an online survey on consumer preference for family meals conducted with the help of Wakefield Research. Of the 1,000 respondents, all of whom had children under the age of 17 living in the household, 34 percent pegged the chicken chain as their go-to quick-serve brand for family dining.

KFC Debates: Should Foods Touch or Not?

It’s the meal that inspired the signature routine for one of America’s most famous comedians. (You’re welcome, Patton Oswalt.) The dish was described by a national food writer as “the kitchen sink of KFC goodies, a little of a lot of things, all smushed together in a big, action-packed ‘portable’ bowl.’”

 

NPD: Consumer Habits Shouldn’t Stop Brand Innovation

Despite buzz around the industry surrounding Millennials’ desire for new and adventurous foods, a recent report from The NPD Group found that more than 70 percent of restaurant guests will not try a new menu item.

Analysts believe that percentage could be even higher for the quick-service industry.

KFC Wants to Know: #HowDoYouKFC?

KFC is tuning into the needs of its consumers, new and old. The brand’s latest marketing campaign and product launch reflect a fusion of changing industry demands and decades-old tradition.

“#HowDoYouKFC is really a movement,” says Rick Maynard, senior manager of public relations, about the chicken chain’s campaign. “It’s about the brand’s evolution and making it more relevant for consumers today.”

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