On Tuesday, October 21, more than 350 Krystal restaurants in the Southeastern U.S. will treat guests to a celebration 82 years in the making. This time, the guests get the present—a special deal for 82 cents. Breakfast visitors can enjoy a Sunriser sandwich with a small coffee or Coke for less than a dollar. Lunch, dinner, and late-night visitors can enjoy a small Coke and the square hamburger that made the brand famous, also for 82 cents.
The Krystal Company announced additions to its leadership team that are part of an overall growth initiative to build the company into a billion-dollar brand. Seasoned veterans Jason Abelkop and Chris Kermode will join the team as chief marketing officer and vice president of supply chain, respectively. Together the two have 40 years of experience in the foodservice industry.
“We’re setting the stage for brand growth by putting the right team in place—hiring talented people like Chris and Jason and investing in our current staff,” says Doug Pendergast, CEO of The Krystal Company.
The Krystal Company introduced Krystal Stackers, a new line of its all-beef, grilled-to-order burgers featuring twice the meat and ingredients of the Krystal, adding an indulgent big burger experience to its square bun.
Now available at all 350 Krystal restaurants, Stackers are the first major new product launch since 2010, when the chain rolled out its Game Time Wings. To celebrate, Krystal is offering Stackers at an introductory price of two for $3.
Pork was promoted for years as “the other white meat” to boost its exposure and dispel consumer perception that it’s too fatty. These days, pork is anything but “other” at many limited-service restaurants, though it’s often under the guise of specific ingredients: Menus mention items like sausage at breakfast, pepperoni for pizzas, and ham on sandwiches. And of course there’s bacon, a foodservice staple made from pork bellies.
Pork is increasingly finding a home on quick-serve menus due to consumers’ evolving tastes and the product’s flexibility and cost-effectiveness.
The Krystal Company announced Friday the appointment of Kathy Pittman as vice president of information technology, responsible for the development and delivery of a broad range of IT initiatives in support of the chain’s 352 stores and over 8,000 employees throughout the Southeastern U.S.
Krystal’s anniversary party may be over, but the stats are showing a success for the Southern brand. On October 24, over a four-hour period, Krystal fans from Chattanooga, Tennessee, to Jacksonville, Florida, formed lines to take advantage of purchasing Krystals for just a quarter and Cheese Krystals for 30 cents. The results showed a 27 percent increase in sales over last year’s event.
Krystal joined in the celebration to honor America’s heroes on Veteran’s Day by unveiling its new partnership supporting the National Military Family Association’s Operation Purple Summer Camp Program.
On Thursday, October 24, from 7 to 11 p.m., Krystal will treat guests to its square burgers for 25 cents each and cheese Krystals for 30 cents each.
The celebration of the brand’s 81st anniversary marks a year of tremendous growth for the company. With a recent brand campaign launch and plans to have 500 stores within the next few years, the Krystal team aims to providing a unique food experience.
President and CEO Douglas R. Pendergast announced that Gary Clough has been named chief operating officer of The Krystal Company. Clough joins one of the South’s best-known brands after serving as senior vice president of operations for the South region with Arby’s. In that position, Clough had oversight of 380 company-owned and 540 franchised restaurants, which made up approximately one third of the Arby’s system. He was responsible for 14 senior directors, 51 area managers, and 10 franchise training leaders.
When it comes to business, everyone wants to be in the middle of the action, which is why quick-serve brands like Shake Shack, Fatburger, and McDonald's establish their corporate headquarters in big cities like New York, Los Angeles, and Chicago, respectively.