Lenny's Sub Shop

Lenny's Sub Shop Launches Facebook Video Contest

Lenny's Sub Shop, a 150-unit sub sandwich franchise, launched its first Facebook video contest to honor school teachers nationwide and help celebrate "World Teacher Day" on October 5, 2012.

From September 10–October 10, Lenny's encourages the brand's more than 87,000 Facebook fans to submit a creative video sharing their personal story of one school teacher who positively impacted their life.

Then, on October 11 and 12, Lenny's Facebook fans will vote for their favorite videos, and prizes will be awarded for the grand, second, and third place winners.  

Get Your Favorite Lenny's Sub Through Your Smartphone

To provide another way for its customers to interact with and order from its menu, sandwich chain Lenny’s Sub Shop recently launched a new mobile ordering app.

The app, available now on iTunes and Android Marketplace, lets customers order pick-up from any of Lenny’s 150 shops.

Brent Alvord, president of Memphis, Tennessee­–based Lenny’s, says his company strives to keep ahead of the quick-serve game on technological advances.

How to Triple Your Facebook Fans in Three Days

Lenny’s Sub Shop, a Memphis, Tennessee–based sandwich chain, launched a Facebook promotion on Monday that has so far tripled the company’s Facebook fan count.

From February 14 to February 20, Lenny’s is offering a coupon for a free half-pound sub to all existing and new Facebook fans. Brent Alvord, president of Lenny’s, says the brand had about 11,000 fans on Facebook on Sunday. At time of press, Lenny’s had just more than 34,000 fans. 

Alvord says the promotion “offers a good incentive for somebody to come in and give us a try.”

The Art of Site Selection

Being in the right place at the right time is the key to success in any business. And as the nation finally begins to climb out of one of the worst recessions in U.S. history, a number of quick-service companies are advising their franchisees that, with soft real estate prices, lower construction costs, and increasing availability of capital loans from lending institutions, now is the right time to get growing again—as long as the sites are right.

Due Process

For Scott Rubin, vice president of Chicago-based Double P Corporation, which owns 53 Auntie Anne’s locations, credit and debit card processing remains a nagging presence in day-to-day business. 

“I get calls every week from processors,” he says. “Everyone can guarantee they will do better than my existing provider.”