Little Caesars

Hot Market: Detroit

Some limited-service chains see big potential in bankrupt city.

Once a bankrupt city left for dead, Detroit is showing signs of becoming a hot destination for quick-service and fast-casual concepts. Where city blocks were once ghost towns, real estate developers today are building thriving centers for businesses and entertainment venues—and restaurant operators are excited to get on board.

Little Caesars Premieres New $5 Lunch Combo

Little Caesars Pizza, one of the largest carry-out pizza chains in America and home of the $5 HOT-N-READY pizza, introduced its new $5 Lunch Combo, available HOT-N-READY every day from 11 a.m. to 2 p.m. at participating locations, plus tax. Launching nationwide starting February 3, the $5 Lunch Combo features four slices of Little Caesars popular Detroit-style DEEP!DEEP! Dish pizza, paired with a 20-ounce Pepsi product.

 

Consumers Say Pizza Segment Gives Best Bang for the Buck

Value perception across quick-service segments reflects uptick for pizza brands. YouGov BrandIndex

Value is in the eye of the beholder, and recent research suggests consumers find the most value in the pizza segment of the quick-service industry.

“Value is an important driver in decisions,” says Ted Marzilli, CEO of YouGov BrandIndex, a daily brand consumer perception research service. “We define value as the combination of price and quality.”

Quick-Service Pro Joins Board of GRILLiT

GRILLiT, Inc. announced that it has elected Rob Elliott to serve as chairman of the board of directors.

Elliott has served in senior executive or consulting roles for Little Caesars Pizza, Quiznos, Friendly's Restaurants, Firehouse Subs, Papa Murphy's Pizza, and Hungry Howies Pizza.

Elliott is an accomplished senior marketing executive recognized for the development of several successful brands through the implementation of aggressive business strategies, focused creative materials, and solid media planning.

The Best Way to Assemble Your Crew

Having started as a crewmember at the age of 16, Vicki Marshall has nearly 35 years of experience with Little Caesars. The first female franchisee for the brand, Marshall opened her first unit at age 22, and now owns 23 stores across Kentucky, West Virginia, and Ohio.

Marshall’s experience with the brand has given her extensive knowledge of how franchisees should assess potential employees, hire the strongest candidates, and encourage them throughout their employment.

Crazy Things Can Happen With Little Caesars Pizza!

Little Caesars is offering basketball fans a chance to score with a free order of Crazy Bread at participating Little Caesars restaurants on Monday, March 19, 2012. 

If any 16-seeded team beats a 1-seeded team in a crazy, unexpected victory in the games played on March 15 and 16 of the 2012 college men's basketball championship tournament, Little Caesars will give away one free Crazy Bread to every family that mentions the free Crazy Bread offer at the store. 

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