As students prepare for their first day of school across the country, Southern California McDonald’s restaurants are helping kick-start their year with a wholesome breakfast. On September 9, participating restaurants will offer, free of charge, any breakfast sandwich, apple slices, or Yoplait Go-Gurt low-fat strawberry yogurt, along with milk, to kindergarten through eighth grade students from 6:30 to 9:30 a.m.
In its second year as the official restaurant sponsor of the National Football League (NFL), McDonald's is celebrating football fans' love for the game with a new mindset of tailgating and exclusive football content and prizes for customers.
To help fans get into the spirit, McDonald's is launching the national McDonald's Tailgate Photo Sweepstakes. Participants have a chance to win the ultimate McDonald's tailgate experience, with the McDonald's mobile restaurant rolling up with enough food for 200 friends, family members, and neighbors.
McDonald's Corporation announced Jeff Stratton, McDonald's USA president, made the decision to retire after 41 years with the brand. As a result, the board of directors elected former McDonald's executive Mike Andres as McDonald's USA president effective October 15, the date of Stratton's retirement.
The franchise business model could be in for a shake up if last week's joint-labor ruling regarding McDonald's holds up through the appeal process. Last Tuesday, the general counsel of the National Labor Regulations Board (NLRB) found the fast-food giant potentially liable for labor violations brought against its franchisees. Industry experts say it's a dangerous precedent for the quick-serve industry—and one that goes against at least 30 years of established case law.
Q: We're committed to offering a streamlined menu, so we don't want to introduce a bunch of new products. What other options do we have for creating news to promote our business?
A: Great question, especially in light of recent reports that suggest the quick-serve category has become so saturated with new products that brands are reaching the point of diminishing returns.
McDonald’s and GreenBlue, an environmental nonprofit that helps businesses implement sustainable practices, partnered to help customers nationwide better understand recycling. The brand became the largest restaurant chain to label its packaging with the How2Recycle label from GreenBlue's Sustainable Packaging Coalition.
The nutritional value of limited-service restaurant food has been the topic of debate among consumers, critics, and operators for some time. Growing concerns over Americans’ high obesity levels have only heightened the debate, leading some observers to encourage increased governmental regulation of food, others to urge more focus on informed, unforced choice.
Much of the talk has been about calories, because consuming too many of those without accompanying exercise results in additional pounds.
Commuters in the Boston area were treated to a friendly surprise earlier this year when McDonald’s workers stationed in a Boston subway station handed out free cups of coffee and Egg McMuffin sandwiches.
The giveaway, which was filmed, was part of a new localized campaign by McDonald’s franchisees in the New England area. Called the “Good Morning Campaign,” the giveaway provided footage for TV ads running in the market. More ad spots featuring giveaways in other locations across New England will run in the coming months.