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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
McDonald’s Lesson in Recycling
Brand partners with recycling label program to drive sustainability message.
Latin American McDonald's 'Arcos Dorados' Recognized
Arcos Dorados, which operates more than 2,100 McDonald’s restaurants in Latin America and the Caribbean, announced that it has been selected as the fi...
Freshii CEO Offers to Create a Unit Within McDonald's
Last week when Matthew Corrin wrote an open letter to newly minted McDonalds CEO Steve Easterbrook, he wasn’t looking for a media blitz.
McDonald's CEO Easterbrook Unveils Turnaround Plan
McDonald's president and CEO Steve Easterbrook today announced the initial steps of the company's turnaround plan, including a restructuring of McDona...
For McDonald's, All-Day Breakfast Could Win Big
On Monday, April 20, McDonald’s began testing all-day breakfast in the San Diego area.
McDonald's Addresses Global Deforestation
McDonald’s announced a global commitment on deforestation across the company’s expansive global supply chain.
'French Fry Box' McDonald's to be Rebuilt
One of Orlando’s world-famous tourist destinations announced a major development to the corner of International Drive and Sand Lake Road.
McDonald's Enhances Benefits, Wages at Corporate Units
McDonald’s USA today announced enhanced benefits for employees at its company-owned restaurants, including a wage increase and paid time-off for full ...
McDonald's Sales Decreased 1.7 Percent in February
McDonald's Corporation announced that global comparable sales decreased 1.7 percent in February. Performance by segment was as follows: U.S.
McDonald's USA Announces Antibiotic-Free Chicken
McDonald’s USA announced new menu sourcing initiatives including only sourcing chicken raised without antibiotics that are important to human medicine...
Drink Brand Satisfaction Ratings Released
Coke, Diet Coke, Dunkin’, and Starbucks all found engagement leadership positions in a challenging environment where consumer expectations have increa...
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