Mrs. Field's

Famous Brands Int'l Waives Franchise Fee for 50 Veterans

As a way of expressing gratitude and recruiting exceptional franchisees, Famous Brands International, the parent company of TCBY Yogurt and Mrs. Fields Cookies, announced it will waive the franchise fee for the first 50 qualifying military veterans who join the brand starting this month. The company is committed to giving away $1.75 million in free franchise fees through the program.

TCBY Yogurt, Mrs. Fields Cookies Amp Up Int'l Expansion

Famous Brands International, the parent company of TCBY Yogurt and Mrs. Fields Cookies, announced a master franchise agreement that will bring 28 TCBY stores to Malaysia, Indonesia, Singapore, and Vietnam over the next 10 years. The deal is representative of the international growth for both American dessert brands.

Creativity Required

It turns out the No. 1 trait for chief-exec success in the next five years won’t be dedication, influence, or integrity. According to a recent study by IBM, which consisted of more than 1,500 one-on-one interviews with CEOs worldwide, creativity will be the most important leadership quality in the coming years.

“Creativity is what allows CEOs to really understand what their customer’s lifestyle is and how they want the concept to be a part of that lifestyle,” says Kevin Higar, director of research and consulting services for Technomic Inc.