Pinkberry frozen yogurt announced that it is giving back to its customers with exclusive holiday reward offers. Customers can choose to load $20 worth of value on their loyalty card and receive a free small frozen yogurt with toppings, or buy a $20 gift card and receive a free small frozen yogurt with toppings.
Pinkberry wants its guests to celebrate their not-so-horrible bosses. The frozen-yogurt brand partnered with Warner Bros. Entertainment to promote Horrible Bosses 2, premiering November 26, in a social media campaign that takes a positive spin on the movie’s premise.
Pinkberry has partnered with the Council of Fashion Designers of America (CFDA) this fall to bring awareness and raise funds for its charitable initiative, Fashion Targets Breast Cancer (FTBC). To support, Pinkberry will make a donation for every purchase of its new Apple Pie a la Mode, Pinkberry’s classic twist on warm apple pie layering real baked apples, cinnamon crumble, original frozen yogurt, and a drizzle of caramel.
For many Americans, there’s nothing like drinking a tall, cold glass of iced tea on a hot summer’s day. Whether plain, sweetened, infused with fruit flavors, or part of a specialty beverage, iced tea is increasingly popular nationwide.
Pinkberry has announced three summer flavors: S’mores, Watermelon Cooler, and Banana Split. In addition, Pinkberry is asking frozen yogurt lovers to showcase their own summer creations via Pinkberry’s “My Summer Obsession” Instagram contest that will launch on June 21st, the first day of summer, for a chance to win prizes.
The flavors are:
S’mores: marshmallow crème, chocolate chips, chocolate sauce, and graham crackers atop chocolate hazelnut frozen yogurt
While it’s become standard practice for corporate brands to engage consumers through channels such as Facebook and Twitter, location-specific marketing could be the new wave of social media. Increasingly, quick-service brands are targeting consumers in individual markets across the U.S.
“It’s really messy [for a brand] to set up [social media pages] regardless of if they intended to start localized social or not,” says Erica McClenny, senior vice president of product management at social software firm Expion.
Whether or not consumers are flocking to the better-for-you items they’re demanding from quick-serve restaurants is up for debate, but there’s really no argument about yogurt’s success. The dairy product’s growth is hard to ignore; according to U.S. Department of Agriculture data, yogurt production doubled between 2002 and 2012 to meet demand.
Meet Jane. At 38-and-a-half years old, Jane is a married mother of two and the breadwinner in her family. Statistically, she represents the average age and has the average number of children born to an American woman, according to the Central Intelligence Agency World Factbook. She’s among a growing female population that serves as the primary source of income for households with children under 18—a population that has grown from 11 percent in 1960 to 40 percent today, according to Pew Research’s Breadwinner Moms report based on the most recent census.
Coming soon to Pinkberry locations nationwide: Maria Sharapova’s exclusive line of high-end gummy candies will be available at the frozen-yogurt chain’s topping bar and for in-store retail. Sugarpova, launched by the tennis star in 2013, will be the first independent brand featured and marketed in Pinkberry stores in this capacity.
Pinkberry will celebrate National Frozen Yogurt Day with a special offer. On Thursday, February 6, from 3 to 7 p.m., participating Pinkberry stores will treat customers to a free small Pinkberry frozen yogurt with toppings of their choosing when they “like” their local Pinkberry Facebook page.
This promotion marks the launch of Pinkberry’s local social media program, which extends the brands digital reach with store-level Facebook pages to build local communities.