In an age when consumers’ choices have never been broader, it’s critical to stand out among the sea of other brands and offerings. That may be one reason why companies from practically every industry are spending hundreds of thousands—if not millions—of dollars to develop and execute marketing campaigns that resonate with their target audience, drive sales, and cement brand loyalty for years to come.
The Pizza Hut BOOK IT! program, which originated in 1984 in Wichita, Kansas and has since been experienced by millions of kids across the country, recognized its 30th birthday on October 1, by introducing a $30,000 college plan, releasing its first reading App, and dishing out a free Personal Pan Pizza to BOOK IT! alums who sign up online.
According to the United Nations, there are nearly 850 million people around the world who suffer from chronic hunger. To bring hope to those in need, Pizza Hut, the world’s largest pizza company, has launched its annual World Hunger Relief campaign to benefit the World Food Programme (WFP).
They say a picture paints a thousand words. But it can also tempt the appetites of millions of hungry customers, which is why quick-serve restaurants spend a great deal of time, money, and effort to ensure their menuboards and promotional materials have images that resonate with their customers.
When it comes to choosing photos to represent a brand on a menuboard, one of the most important elements is to have pictures that display the food’s authenticity, experts say.
Yum! Brands, parent company of KFC, Pizza Hut, and Taco Bell, announced the launch of its annual World Hunger Relief effort with the “Pass The Red Cup” challenge featuring Grammy Award winner Christina Aguilera.
Pizza Hut and The Hershey Company announced plans to team up and bring a portfolio of desserts to Pizza Hut. First up: The Ultimate Hershey’s Chocolate Chip Cookie.
The cookie, cut into 8 slices and measuring 8 inches, will feature an average of 165 Hershey’s semi-sweet chocolate chips per cookie. The cookie debuts nationwide for $4.99 with the purchase of a pizza or $5.99 as a single item.
Pizza Hut and the Teenage Mutant Ninja Turtles will join forces on a summer-long promotion celebrating the return of an all-time favorite Pizza Hut pizza, Cheesy Bites, and the arrival of the new movie featuring the pizza-loving Turtle brothers, appearing in theaters nationwide on August 8 from Paramount Pictures.
Pizza Hut will fund the return of celebratory fireworks to Joint Base Pearl Harbor-Hickam in Hawaii on July 4. This comes one year after the fireworks show was cancelled at the military base due to budget cuts. The fireworks are part of the base’s annual Independence Day celebration for military personnel and their families.
Pizza Hut was one of two limited-service brands topping this year’s American Customer Satisfaction Index (ACSI) ranking. And while most brands’ satisfaction index fell or remained the same, including that of Papa John’s, which tied with Pizza Hut, the national chain saw a 2.5 percent bump.
This Father’s Day, Pizza Hut is providing customers a chance to give their dads a VIP trip to Dallas filled with Blake Shelton concert exclusives and, of course, pizza.
Through Father’s Day on June 15, fans can enter for a chance to win the Pizza Hut Father’s Day Experience by sharing photos, videos, or a message via Twitter or Instagram telling @PizzaHut why their dad should win this trip. Pizza Hut will choose a winner on Father’s Day and communicate with fans throughout the contest using the hashtag #PizzaHutFathersDay.