It’s fair to say that 2014 has been as eventful a year for quick-service restaurants as the industry has seen in quite a while. Changing demographics and sharper competition have sparked a variety of innovations, but also exposed some weaknesses. And the unrelenting march of technology is changing the restaurant business landscape, particularly when it comes to mobile phones.
Pizza Hut rolled out a major brand reboot this week, a move that many see as an appeal to the Millennial generation and a response to the booming fast-casual industry.
The world’s largest pizza chain, a division of Yum! Brands, is adding a wave of new ingredients, some lower-calorie alternatives, reworked digital ordering, and even a new, circular logo, hoping that the changes will boost lagging sales.
Ten new crust flavors, five new premium ingredients, four new flavor-packed drizzles, new Skinny Slice Pizzas, and 11 new specialty recipes, all available with six signature sauces—plus, a revamped digital experience at pizzahut.com, a new logo, new box, and relaxed uniforms: It goes without saying that this will mark the biggest change that Pizza Hut has ever seen.
In an age when consumers’ choices have never been broader, it’s critical to stand out among the sea of other brands and offerings. That may be one reason why companies from practically every industry are spending hundreds of thousands—if not millions—of dollars to develop and execute marketing campaigns that resonate with their target audience, drive sales, and cement brand loyalty for years to come.
The Pizza Hut BOOK IT! program, which originated in 1984 in Wichita, Kansas and has since been experienced by millions of kids across the country, recognized its 30th birthday on October 1, by introducing a $30,000 college plan, releasing its first reading App, and dishing out a free Personal Pan Pizza to BOOK IT! alums who sign up online.
According to the United Nations, there are nearly 850 million people around the world who suffer from chronic hunger. To bring hope to those in need, Pizza Hut, the world’s largest pizza company, has launched its annual World Hunger Relief campaign to benefit the World Food Programme (WFP).
They say a picture paints a thousand words. But it can also tempt the appetites of millions of hungry customers, which is why quick-serve restaurants spend a great deal of time, money, and effort to ensure their menuboards and promotional materials have images that resonate with their customers.
When it comes to choosing photos to represent a brand on a menuboard, one of the most important elements is to have pictures that display the food’s authenticity, experts say.
Yum! Brands, parent company of KFC, Pizza Hut, and Taco Bell, announced the launch of its annual World Hunger Relief effort with the “Pass The Red Cup” challenge featuring Grammy Award winner Christina Aguilera.
Pizza Hut and The Hershey Company announced plans to team up and bring a portfolio of desserts to Pizza Hut. First up: The Ultimate Hershey’s Chocolate Chip Cookie.
The cookie, cut into 8 slices and measuring 8 inches, will feature an average of 165 Hershey’s semi-sweet chocolate chips per cookie. The cookie debuts nationwide for $4.99 with the purchase of a pizza or $5.99 as a single item.
Pizza Hut and the Teenage Mutant Ninja Turtles will join forces on a summer-long promotion celebrating the return of an all-time favorite Pizza Hut pizza, Cheesy Bites, and the arrival of the new movie featuring the pizza-loving Turtle brothers, appearing in theaters nationwide on August 8 from Paramount Pictures.