Andrew Gamm, brand director for Pizza Patrón, the Mexican pizza chain, revealed the secrets to making a cultural connection that result in sales to a packed house at the Hispanic Retail 360 on Wednesday, August 13, 2014.
A large pepperoni pizza will soon cost less than a fast-food burger or sub sandwich at Pizza Patrón. The Mexican pizza chain will roll out $3.99 large pepperoni pizzas every Monday through Wednesday for a limited time.
Pizza Patrón announced its first and second quarter total sales in 2014 blew past expectations and are up 5.6 percent versus the same six-month period in the prior year. This historic mark was achieved with 14 percent fewer locations.
In 2013, Pizza Patrón closed 20 locations as part of a strategic effort to strengthen its business for the long term. In the first half of 2014, the company completed five additional closures and opened six new restaurants for a total of 91 stores, including the opening of the first two company-owned locations in Texas.
Pizza Patrón, the Mexican-themed pizza chain, opened a new location at 240 Patton Street in Houston, Texas. This is the fourteenth location in Houston for the chain, and the restaurant will operate under the leadership of Bravo Pizzas, which now owns a total of seven Pizza Patrón locations.
Pizza Patrón has opened its second corporate-owned store at 526 E. Pipeline Road in Hurst, Texas.
The carryout location is open Sunday through Thursday from 11 a.m. to 10 p.m. and Fridays and Saturdays from 11 a.m. to midnight.
“We are experiencing double-digit comp sales this year and expanding our footprint in key growth markets,” says Victor Vazquez, business development manager for Pizza Patrón. “This success is a testament to the strength of the Pizza Patrón brand and business model.”
Pizza Patrón, the Texas-based Mexican pizza chain, fired up taste buds, the media, and global conversation with its recent limited-time pizza offer, La Ch!#gona. As a result, the La Ch!#gona campaign lit up the 2014 U.S. Hispanic Idea Awards held at the Eden Roc Renaissance in Miami Beach, Florida, winning Best PR Campaign.
Pizza Patrón has introduced the Pepperoni Mexicano, which is made from beef, pork, a proprietary blend of spices, and is infused with a jalapeño.
Customers will also have the option of ordering any recipe that contains regular pepperoni and replacing it with Pepperoni Mexicano for free, including the company’s Favoritas del Patrón line of specialty pies. Additionally, guests can create custom pizzas using Pepperoni Mexicano, which was developed exclusively for Pizza Patrón by Tyson Foods.
With the 2014 fútbol season getting ready to heat up in Brazil, Pizza Patrón has created a pizza combo for fútbol game-watching parties and events, the “Any 3 for $6.99 each” offer. It will be available from June 1 to July 31.
After 28 years in business, Pizza Patrón opened its first corporate-owned store in Garland, Texas. Pizza Patrón’s new expansion strategy includes development of company-owned restaurants as well as stores built by existing multiunit operators that possess solid track records, financial resources, and operational savvy.
The launch of Pizza Patrón’s La Ch!#gona pizza broke all-time sales records, making it the most successful LTO product launch in the company’s history. During the first three weeks of sales, Pizza Patrón reported that La Ch!#gona represented more than 4 percent of the pizza sales mix, more than doubling the company’s peak historical average for a new LTO launch.