Popeyes Louisiana Kitchen’s Butterfly Shrimp Tackle Box is back as Seafood Mardi Gras returns to Popeyes during February and March. The Butterfly Shrimp Tackle Box is loaded with eight premium butterfly shrimp marinated in Popeyes’ classic Louisiana seasonings, breaded in a crispy crust, and fried. It’s a complete meal that includes Cajun fries, a biscuit, and dipping sauce for just $4.99.
Popeyes Louisiana Kitchen announced that the Central Michigan Chippewas of the Mid-American Conference and the WKU Hilltoppers of Conference USA will compete in the inaugural Popeyes Bahamas Bowl to be played on December 24 at noon EST at Thomas A. Robinson National Stadium in Nassau, Bahamas. The Popeyes Bahamas Bowl will be televised nationally in the U.S. on ESPN and broadcast on ESPN Radio. Those tuning into the game on TV will be the first to witness the unveiling of Popeyes’ newest limited time offer; guests will be able to “taste the mystery” on December 26.
When you’re a quick-serve executive for a brand with decades of history, it can be hard to change with the times while retaining a connection with loyal, longtime customers. But, as in all things, evolution is necessary in the restaurant business, and a brand refresh that touches all aspects of a concept can propel growth. The key, the experts say, is striking a balance between old and new, and then tracking the progress.
Popeyes Louisiana Kitchen unveiled the $5 Bonafide Big Box, a full-sized meal that includes either two pieces of Popeyes Bonafide fried chicken or three Handcrafted Tenders, served with a choice of two signature sides and a buttermilk biscuit, available through September 21.
Popeyes Louisiana Kitchen Inc., the franchisor and operator of Popeyes restaurants, announced that William P. Matt will join the Popeyes executive team as chief financial officer, effectively immediately. Reporting to chief executive officer Cheryl Bachelder, Matt will oversee the company’s financial matters and lead the company’s efforts in determining and implementing the most effective strategies for Popeyes to accelerate its long-term growth potential and maximize shareholder value.
Popeyes Louisiana Kitchen Inc., the franchisor and operator of Popeyes restaurants, announced that Ralph Bower, the company’s U.S. president, has resigned effective August 8 to accept a new position. The company has commenced a process to identify Bower’s successor.
Change is afoot at the drive-thru window. While the principles of the drive thru have remained the same for decades, new technology and tighter operations are ensuring that menuboards and broader menu strategies will evolve as brands attempt to maximize the outdoor lane.
One important drive-thru innovation came roughly 25 years ago, when King-Casey, a retail consulting and design firm, worked with Burger King to place pre-selling signs along the path to purchase, where customers wait to get to the drive-thru ordering station, says Tom Cook, principal at King-Casey.
In the restaurant business, the surest measure of success is often the bottom line. At national chicken chain Popeyes, brand executives have seen their strategic growth plan pay off in the form of five consecutive years of rising sales.
I came into the quick-service industry working for Tom Monaghan at Domino’s Pizza in 1995. My responsibilities at Domino’s were marketing and product development. I came from a career of marketing and innovation in the grocery industry at Procter & Gamble, Gillette, and Nabisco, and I brought those skills with me to the restaurant industry and helped Domino’s create exciting advertising, promotions, and new products to draw traffic into the restaurants.
Sailormen Inc., Popeyes Louisiana Kitchen and the Muscular Dystrophy Association (MDA) announced the 2014 Appetite for a Cure program raised a record $539,863 to help support those affected by neuromuscular disease.
From January 27 through March 16, participating Popeyes restaurants in South Florida and across the Southeast sold $1 coupon cards worth $30 to be used toward free and discounted purchases during future visits. Funds raised through the Appetite for a Cure coupon cards will help support MDA's programs of research and health care services, including MDA summer camp.