Pretzelmaker Introduces Mozzarella-Stuffed Bites

Pretzelmaker has taken its best-selling Pretzel Bites and stuffed them with mozzarella cheese. The national pretzel bakery, known for being a leader in product innovation, created Mozzarella Stuffed Bites in response to customer feedback and flavor favorites. The delightfully cheesy Stuffed Bites will be available at all Pretzelmaker stores across the country on Wednesday, April 8. 

Global Franchise Group to Bolster Social Media for Brands

 MGH, a full-service marketing communications agency, expanded its relationship with Global Franchise Group to include social media management for all of the strategic brand-management company's quick-service restaurant (QSR) franchise concepts it has been working with since April, which include Great American Cookies, Marble Slab Creamery, MaggieMoo's Ice Cream & Treatery, and Pretzelmaker. MGH will also provide a variety of marketing services, including social media management, for the iconic all-American brand Hot Dog on a Stick, which GFG acquired in August.

Pretzelmaker Launches Two Stores in Russia

Global Franchise Group, the franchisor of Pretzelmaker, announced Tuesday that the first two Pretzelmaker® stores have opened in Perm and Kirov, Russia. The openings of the stores signify GFG’s continued international expansion of the Pretzelmaker brand in new markets. Through an agreement with Alendvic, a fast food brand operator in Russia, Pretzelmaker is now operating in the food court at Stolica Mall, one of the biggest and most popular destinations in the city of Perm, and in the Jam Mall, the first modern mall in the city of Kirov.

Pretzelmaker Seeks Spooky Snaps this Halloween

This Halloween, Pretzelmaker is encouraging its customers to get creative and "spook" its staff in order to receive a discount on its seasonal Fright Bites combo. Additionally, the company is extending the campaign to Snapchat, where customers can "snap" a scare to the brand in order to secure their discount, which will be snapped back for redemption in stores. On October 30, Pretzelmaker will post a Snapchat story with an exclusive offer to its followers for Pretzel Bites. This marks the brand's first-ever promotion on the growing social network.

Concepts Team Up in 'A Bite For The Fight' Campaign

Global Franchise Group, the brand management company and franchisor behind Great American Cookies, Pretzelmaker, Marble Slab Creamery, and MaggieMoo’s Ice Cream & Treatery, believes a treat can make a difference and do a lot of good. The company announced that it has launched its new “A Bite for the Fight” fundraising campaign which aims to reach $1 million to support The Leukemia & Lymphoma Society’s efforts to find cures and ensure access to treatments for blood cancer patients.

Pretzelmaker Gets Creative with New Bowl of Bites

Pretzelmaker introduces a new product to its pretzel product line up, Bowl of Bites available with two flavors, Chili & Cheese and Strawberries & Cream. The new Bowl of Bites combines Pretzelmaker’s Pretzel Bites with the customer’s choice of a savory or sweet topping. Pretzelmaker is managed by GFG Management, a subsidiary of Global Franchise Group.


Great American Cookies Tips Off at Philips Arena

Global Franchise Group, a strategic brand management company, is pleased to announce its partnership with the Atlanta Hawks and Philips Arena in Atlanta, Georgia.

A co-branded store featuring Pretzelmaker and Great American Cookies will be open to guests during all ticketed events held at Philips Arena.

In addition to the flagship store, one Pretzelmaker cart and two Great American Cookies carts will be positioned in different locations throughout the arena so fans can enjoy all that both brands have to offer.

Pretzelmaker Spreads the Love with Heart-Shaped Pretzel

Pretzelmaker is celebrating sweethearts across the country this Valentine’s Day in a big way. The new Heart-Shaped Pretzel from Pretzelmaker comes complete with red salt and is the perfect Valentine’s Day treat for those wanting to celebrate of the holiday with their loved one.

Pretzelmaker is managed by GFG Management, LLC, a subsidiary of Global Franchise Group.

Pretzelmaker Makes a Big Deal Out of Little Bites

Pretzelmaker is kicking off the holiday season in a big way with its “Little Bites Go Large” online sweepstakes.

The sweepstakes, which will run through Monday, December 24, will give away 15 Large Bites Combos to 15 winners randomly selected daily.

In addition to the daily giveaways, one contestant will be selected at random on the last day of the sweepstakes to win a three-day, two-night trip to the ‘big city.’

The grand prize will consist of flights, accommodations, and spending money while in the city of their choice.