A new nationwide study by Market Force Information reveals consumers’ favorite quick-service restaurant chains in four popular food categories: pizza, Mexican fare, chicken, and sandwiches. Papa Murphy’s topped the pizza category for the second consecutive year, Chipotle and Qdoba tied in the Mexican category, Chick-fil-A led for chicken, and Jason’s Deli ranked first for sandwiches.
Qdoba introduced its newest permanent addition to the menu: Smothered Burritos, which feature three new smothered sauces that go inside and over the top with flavor to give guests a new way to experience burritos.
Dubbed “Smothers,” the three sauces each offer their own unique flavor to help guests amp up their burrito-eating experience and are layered inside and on-top-of one of three new Smothered Burritos:
· Tangy Verde, whichhas a mild-to-medium Smother that is fresh and bright with a tangy kick;
Queso Diablo is back at Qdoba Mexican Grill, and this time it’s here to stay. First introduced in February as a limited-time offer, Queso Diablo is making a permanent comeback and is available at Qdoba restaurants everywhere.
The return of Queso Diablo gives guests the chance to dip into two savory Quesos—the fiery, smoky Queso Diablo and classic 3-Cheese Queso—while enjoying their favorite Qdoba entrée.
This summer, Qdoba Mexican Grill is spicing up its seasonal Mango offering with the introduction of the new sweet-meets-heat flavor of Mango Mojo. Mango Mojo is a combination of sweet mangos infused with the spice of chili peppers.
Guests can experience the sweet heat of Mango Mojo through Qdoba’s three new summer menu items, the Mango Mojo Burrito, the Mango Mojo Salad, and the Mango Mojo Trio, featuring Mango Salsa, 3-Cheese Queso, and Guacamole served with handmade chips drizzled with the spicy-sweet Mojo Sauce.
With new limited-service brands emerging at a rapid pace, consumers have more dining choices than ever, and their preferences are proving that established national concepts could learn a thing or two from these smaller, younger chains. According to a nationwide study on consumers’ favorite quick-service chains from Market Force Information, brands like Firehouse Subs, Qdoba, and Papa Murphy’s rank better for customer satisfaction compared to more established category players like Subway, Taco Bell, and Pizza Hut.
Some like it hot. And some like it even hotter. Fiery dishes are heating up limited-service menus as operators increasingly recognize consumers’ growing interest in spicy, hot entrées.
A 2013 Consumer Flavor Trend Report by Chicago-based restaurant market research firm Technomic found that a majority of Americans (54 percent) now prefer hot or spicy foods, sauces, dips, and condiments. That’s up from 48 percent in 2011 and 46 percent in 2009.
Qdoba Mexican Grill announced the addition of two new queso flavors to its menu. The new Queso Diablo and Queso Verde, both drawing inspiration from Qdoba’s original 3-Cheese Queso, will launch in participating restaurants on February 10, but only for a limited time.
The new Queso Diablo features a blend of jalapenos and smoky chipotles, while Queso Verde blends fresh cilantro and lime juice for a zesty flavor. Both new Quesos use Qdoba’s 3-Cheese Queso as the base.
Although most restaurants will change ingredients in an entrée to meet a guest’s request, a growing number of pizza and ethnic eateries are letting diners build their own menu items from scratch.
“It’s a system that delicatessens and street-food vendors worldwide have used for years. For many consumers, the concept of having restaurant staff assemble fresh, high-quality food in front of you to your design has great appeal,” says Darren Tristano, executive vice president of Chicago-based market research firm Technomic Inc.
Qdoba Mexican Grill, the fast-casual restaurant concept known for its wide variety of fresh and innovative Mexican fare, announced a mobile-optimized version of its Qdoba Rewards program nationwide that allows guests to access, manage, and redeem their rewards via any smart phone.