After conducting a recent focus group study, Chronic Tacos is launching a new and improved menu to cater to its customers’ desires. From offering entirely new dishes to redesigning the menu, Chronic Tacos is on a mission to serve up only the highest quality of flavor and fulfillment.
With the conclusion of the food-heavy holiday season, many people are starting to boost their exercise and diet plans, which is usually also accompanied by cutting out certain types of indulgences like dining at fast casual restaurants. To combat this trend, Mexican food concept, Chronic Tacos, rolled out its health-conscious menu options that include gluten free, vegetarian, and low carb dishes.
Chronic Tacos CEO Michael Mohammed says it’s the recipes that make his California-based quick-serve concept stand out in the fast-casual Mexican food arena.
“The founders bought the recipes from a family friend, who was third-generation Mexican-American,” Mohammed says. “The flavor is more authentic. The recipes are a little more complicated, and you really notice the flavors.”
At some point, most customers have the unpleasant experience of walking into a quick serve, ordering food, and getting a less-than-warm greeting from an employee who seems disconnected from his work and guests. These diners may think the attitude is entirely the employee’s fault, but it may stem from a lack of corporate involvement at the unit level.
In fact, a recent study by Atlanta-based internal communications agency Tribe Inc. revealed that a disconnect between corporate and front-line employees can lead to poor customer service and low morale in the unit.
For people who are tired of contrived, cookie-cutter chains that serve tasteless, soulless, average food, Chronic Tacos is the fast-casual concept that offers the taste of Mexican cuisine in a fun, laid back atmosphere.
Known for its bold outside-the-box approach and fresh, fast Mexican food, Southern California-based restaurant chain, Chronic Tacos, has agreed to place a restaurant inside Angel Stadium.
Located in section 240, in the Field Terrace Level, the new restaurant will launch on Opening Day, April 6. It will feature the brand's combination of authentic third-generation Mexican food with California style and creativity.