Mooyah

Hold the Bread

The quick-service industry isn’t quite what it used to be. Gone are the days when a simple roll or slices of white bread sufficed as carriers for a burger or sandwich.

These days, with innovation required in an increasingly competitive field, sandwich carriers ranging from doughnuts and lettuce to ramen noodles and fried chicken are combining creativity with novelty to develop tasty twists on tradition.

Class is in Session

As back-to-school season gets underway, brands look to become part of students’ routines.
Chicken chain Wing Zone delivers menu items via electric golf cart.
To stand out in a crowded college foodservice market, Wing Zone is delivering its wings to students at Georgia Tech via an electric golf cart.

The back-to-school season signals a return to more regular meal routines for families, and quick-service and fast-casual restaurants are working hard to be a part of those routines. Many limited-service brands are entrenching themselves in and around elementary schools, high schools, and the lucrative university market as students across the U.S. head back to school.

A Picture of Health

Fast food gets a bad rap. The industry is actively cutting back on calories, sodium, trans fats, high fructose corn syrup, and other ingredient components that are detrimental to nutrition, but consumers and watchdogs alike are still quick to point fingers when the nation’s health woes come under debate.

Final Piece of the Puzzle

The best drive thrus run like machines. Simple goals are met over and over: Orders go out quickly, the food is delivered fresh, and the right orders get to the right cars. But in the drive thru, pressure can run high and the smallest mistakes can prove catastrophic, backing up lines and spelling disaster for both customers and the restaurant’s bottom line.

Mooyah Teams Up With Wireless Ronin In UAE

Wireless Ronin Technologies, a digital marketing technologies solutions provider, has entered into an agreement with MENAFEX to install its digital marketing solutions at a Mooyah franchise location in Dubai.

The installation was completed for the Ibn Battuta Mall location, one of four new country launches planned for Mooyah in the Middle East before year-end.

MOOYAH Heads To Dubai In Next Phase Of Int’l Growth

MOOYAH Burgers, Fries & Shakes is pleased to announce the recent opening of its first international restaurant in Dubai, United Arab Emirates (UAE) on September 1, 2013.

Located at the Ibn Battuta Mall, the restaurant is one of four new country launches planned for MOOYAH in the Middle East before year-end.

The Ibn Battuta Mall restaurant is the first of at least 10 restaurants to be owned and operated by AWGAL Investments, which has entered into a multiunit development agreement with MENAFEX, MOOYAH's international development partner for the UAE.

Five Pillars Bolster Mooyah's Record Growth

There’s no doubt that better-burger brand Mooyah Burgers, Fries & Shakes is making some big “moo-ves” in the industry. In the first half of the year alone, the chain experienced a 10 percent unit increase, while at the same time granting 26 additional franchises stateside and three internationally. A total of 16 units are slated to open by year’s end in states like Oklahoma, Arkansas, and New Jersey, bringing the brand’s store count to 70.

Mooyah Out to Prove Social Drives Sales

The NCAA basketball tournament may be long past, but that doesn’t mean bracket-style competitions can’t drum up excitement.

Burger brand Mooyah Burgers, Fries & Shakes recently kicked off its “Mooyah Madness” contest, which pits each of the brand’s franchised locations against one another in a battle to win free food for its guests for one day. Fans vote for their favorite Mooyah location, with just one location emerging victorious from the competition.

MOOYAH Celebrates Burgers with 2 for $14 Offer

To celebrate National Hamburger Month and National Hamburger Day on May 28, MOOYAH, a fast-casual, better-burger, fries, and shakes chain, launched “2 for $14,” allowing guests to choose two MOOYAH burgers, two small french fries, and two regular drinks for $14.

With no coupon necessary, the limited-time offer will run at participating nationwide MOOYAH restaurants through Sunday, June 9.

For the First Time, Mooyah Dips Its Toes in Int'l Waters

MOOYAH, a fast-casual, “better burger,” fries and shakes chain, announced a three-tiered geographic objective to its next phase of 2013 expansion.

The expansion will include international markets for the first time in the company’s history. Included in this strategy are Middle East territories such as Dubai of the United Arab Emirates, Saudi Arabia, Oman, Kuwait, Bahrain, and Qatar.

Development in Canada will start in the eastern portion of the country, with Latin America expansion geared towards Central and South America.

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