Sizzler announced the hiring of Kristina Van Bruggen as the steak, seafood, and salad chain's new vice president of marketing. Van Bruggen brings more than 17 years of marketing and advertising experience to Sizzler, working on high-profile brands, such as PepsiCo and the Pepsi Foodservice Division, Pizza Hut, and Coors Brewing Company. She most recently worked at TracyLocke in Orange County, California, as the senior agency lead for T-Mobile USA's national field marketing team.
Sizzler knows back to school time can be expensive for families, not to mention hectic with shopping and adjusting to new schedules. So for a limited time, Sizzler is offering one of its favorite promotions, Steak & All You Can Eat Shrimp, for $9.99.
Parents, teenagers, athletes, and scholars alike can recharge after a long day with a fresh cut, 6-ounce tri tip sirloin, all-you-can-eat crispy fried shrimp, and a baked potato.
Heartier appetites can choose an 8-ounce tri tip sirloin for only $2 more.
Sizzler is bringing together two of its most popular menu items—steak and shrimp—with another American favorite—pasta—for a trio of new, limited-time entrees. While Sizzler has offered a small selection of pasta and seafood pasta dishes over the years, this is the first time it has paired steak with them. It also is the first time it has sautéed shrimp, having only served it fried or grilled.
Sizzler USA of Culver, California, has been in business for more than 50 years, but the management team felt it was taking too much time and effort to collect and analyze the data their restaurants generated.
As Debbie Frazier, one of Sizzler’s technology consultants, says, “We wanted a single snapshot of our business data.”
Sizzler’s new management team and Frazier’s company, The G2 Services Group, auditioned five information management companies in a “Bake Off,” and selected Mirus Restaurant Solutions of Houston, Texas, to address the issue.
Recent government crackdowns on Chipotle and Pei Wei that forced both concepts to at least temporarily close locations have reminded restaurant operators that the government is taking illegal immigration very seriously.
The two incidents, in which illegal immigrants were found to be in each quick serve’s employ, came almost two years after the Obama administration decided to rein in the employers who hired illegal immigrants rather than go after the employees themselves, which had been the primary strategy up to that point.