Smashburger added organic arugula and organic mushrooms on its menus nationwide, introducing its new Organic Arugula, Truffle Mushroom & Swiss Burger. Last year, Smashburger introduced additional organic beverage options, including Honest Fresh-Brewed Organic Teas and Apple Juice, and Horizon Organic Milk. The company is also in the process of identifying more ways to incorporate all-natural items to their menu, including all-natural grilled chicken and ice cream.
QSR International, the Master Franchisee of Smashburger fast-casual, better-burger restaurants in Central America, the Caribbean, and parts of South America, announced the opening of the first Smashburger restaurant in El Salvador. El Salvador will be the second country in which QSR International has opened Smashburger restaurants.
“We’re extremely happy and excited about Smashburger and its menu. We have received amazing responses from our customers and are very motivated to make Smashburger the best in town,” says Roger Jacir, managing partner for Smashburger.
Smashburger announced it opened its first Manhattan restaurant Thursday, April 10. The new restaurant is located in Midtown next to the Empire State Building at 10 W. 33rd St.
Smashburger, the expanding better-burger concept, announced itentered into a consulting relationship with Innovative Strategies to strategically assist in expanding its restaurant presence in the nontraditional concession market, principally U.S. airports.
Punchh will implement its mobile CRM suite throughout QSR International’s enterprise. The 145-unit, multi-brand master franchisor operates restaurants in 15 countries throughout Latin America and the Caribbean.
Smashburger announced it ranked No. 6 on Forbes’ third annual America’s Most Promising Companies list. Chosen from hundreds of applicants this year, the Forbes list recognizes the nation’s top 100 privately-held, high-growth companies with compelling business models and strong management teams, as well as notable customers and investors. Smashburger previously ranked No. 1 on the inaugural list and did not apply for the list last year.
Smashburger, one of the nation’s fastest growing “better burger” concepts, continues its Camden County expansion with the opening of its newest restaurant at 1120 White Horse Road, Voorhees, on Wednesday, January 22. Owned and operated by Voorhees Smashburger, Smashburger brings its burgers along with its Häagen-Dazs shakes, sides, and regional menu items crafted to please local’s palates.
Despite their name, french fries are as American as the 4th of July and are a mainstay in the quick-service universe. Fries are the most popular side item at U.S. limited-service eateries, outpacing others by a wide margin, according to various menu-monitoring reports.
But other fried sides are now showing more growth potential than french fries. As consumers look to experience new flavors and seek a healthy halo from vegetable consumption, restaurateurs are providing more fried-side options.
My year-end top brand stories recap was well received last year, and I decided to do it again. I’ll break from my usual Q&A format to recap this year’s most important brand developments in fast food.
Smashburger continues its Westchester County expansion with the opening of its newest restaurant located at the Midway Shopping Center, 913 Central Park Ave., Scarsdale, New York, on Monday, December 9. Owned and operated by Smash Partners, Smashburger brings its burgers that are smashed fresh, served along with its Haagen-Dazs shakes, and regional menu items crafted to please locals’ palates. The company has hired 45 local team members to staff its new location.