Smashburger, the national better-burger restaurant, announced the appointment of Josh Kern to the position of chief marketing officer. Kern brings a wealth of experience in developing and executing marketing strategies and will be responsible for driving the strategic direction of Smashburger’s brand efforts to support the company’s continued growth.
Executives, store managers, and everyone else involved in a restaurant business dreads reading horrible online reviews of their company’s food, service, and atmosphere. But like them or not, reviews have become a significant part of the dining process, and recent research finds that review websites like Yelp! are an essential part of how consumers decide where to eat.
According to a new study, Millennials have high standards when it comes to restaurant brands’ online presence. And if they don’t get the information they want, they take their business elsewhere.
QSR International, the master franchisee of Smashburger in Central America, the Caribbean, and parts of South America, announced the opening of the first Smashburger restaurant in Panama. Panama marks the third country in which QSR International has opened Smashburger restaurants and the sixth country for Smashburger worldwide.
Smashburger will kick off a nationwide fundraiser benefiting the Davis Phinney Foundation in support of the organization’s mission to help people living with Parkinson’s disease. Starting on Monday, August 18, through September 14, all Smashburger restaurants nationwide will sell commemorative orange bracelets embossed with the foundation’s motto and rallying cry, “Every Victory Counts.” For $2, guests can show their support for those living with Parkinson’s and help fund programs and research aimed at improving quality of life.
Smashburger added organic arugula and organic mushrooms on its menus nationwide, introducing its new Organic Arugula, Truffle Mushroom & Swiss Burger. Last year, Smashburger introduced additional organic beverage options, including Honest Fresh-Brewed Organic Teas and Apple Juice, and Horizon Organic Milk. The company is also in the process of identifying more ways to incorporate all-natural items to their menu, including all-natural grilled chicken and ice cream.
QSR International, the Master Franchisee of Smashburger fast-casual, better-burger restaurants in Central America, the Caribbean, and parts of South America, announced the opening of the first Smashburger restaurant in El Salvador. El Salvador will be the second country in which QSR International has opened Smashburger restaurants.
“We’re extremely happy and excited about Smashburger and its menu. We have received amazing responses from our customers and are very motivated to make Smashburger the best in town,” says Roger Jacir, managing partner for Smashburger.
Smashburger announced it opened its first Manhattan restaurant Thursday, April 10. The new restaurant is located in Midtown next to the Empire State Building at 10 W. 33rd St.
Smashburger, the expanding better-burger concept, announced itentered into a consulting relationship with Innovative Strategies to strategically assist in expanding its restaurant presence in the nontraditional concession market, principally U.S. airports.
Punchh will implement its mobile CRM suite throughout QSR International’s enterprise. The 145-unit, multi-brand master franchisor operates restaurants in 15 countries throughout Latin America and the Caribbean.