Sonic

Sonic Signs Endorsement Deal with NBA Superstar Durant

Sonic Drive-In announced it has reached a multi-year endorsement agreement with Kevin Durant—the 2014 NBA MVP, five-time NBA All-Star, Olympic gold medalist, and Male Athlete of the Year ESPY Award winner—as a national brand ambassador to collaborate on the development of balanced menu items and promoter of co-branded philanthropic efforts.

Two Sonic Execs Recognized with Promotions

Sonic Drive-In, the nation’s largest chain of drive-in restaurants, announced the promotions of Paige Bass and Anita Vanderveer. Previously serving as vice president and general counsel, Bass now holds the title of senior vice president and general counsel. Vanderveer was promoted from vice president of people to senior vice president of people.

In Time for Fall, Sonic's Limeades for Learning is Back

Today, SONIC Drive-In, the nation’s largest chain of drive-in restaurants, announced the return of its annual Limeades for Learning initiative. This national award-winning and voter-driven philanthropic campaign provides much needed supplies to local public school teachers facilitated through SONIC’s partnership with DonorsChoose.org. With this year’s funding, SONIC will have contributed more than $4 million to increasing the quality of education for students in need.  

Snapchat's Disappearing Photos Inspire One-Day LTO at Sonic

Sonic sent images like these over Snapchat to promote its one-day LTO. Sonic

If you blink, you might miss it: Quick-serve restaurants have slowly set out to tackle the next social media marketing platform, the photo messaging smartphone app known as Snapchat. The app’s disappearing photos, known as “Snaps,” inspired drive-in brand Sonic to create its first Snapchat promotion, a one-day LTO mystery-flavored slush drink.

Following in the footsteps of Taco Bell, the first brand to turn to the platform, Sonic took a risk in only using social media to announce the LTO promotion, which ran August 21.

Sonic Drive-In Launches Cheesy Bread Dog

Sonic Drive-In announced the launch of Cheesy Bread Dogs, a twist on the traditional hot dog with cheese baked right onto the bun.

The Ultimate Cheese and Bacon Cheesy Bread Dog takes a hot dog bun with cheddar cheese baked right on it and tops the 100 percent pure-beef dog with cheddar cheese sauce and bacon. The Garlic Parmesan Cheesy Bread Dog takes the same pure-beef dog and cheddar bun and adds Garlic Parmesan Sauce and grilled onions.

Sonic's Culinary Innovation Center Fuels Product Pipeline

Rendering of Sonic's Culinary Innovation Center RMTA

Sonic Drive-In is ramping up its product pipeline with a new Culinary Innovation Center, a state-of-the-art test kitchen under construction in the brand’s Oklahoma City headquarters.

The new space, which should be completed in the coming months, includes a culinary playground to foster creativity, a replica of a Sonic kitchen, and room for small and large tastings and demonstrations.

Lessons in Giving

Changes are afoot in Melissa Hunt’s first-grade classroom at I.T. Stoddard Elementary School in Blackfoot, Idaho. This year, Hunt’s classroom welcomed the addition of two iPad minis and a storage cart holding books and headphones. Hunt also launched the Lunch Bunch Book Club, a monthly reading discussion group in which 22 students receive a book to read and keep for their personal library.

Sonic Launches 50 Shake and Slush Flavors for Summer

Sonic Drive-In is bringing back its Summer of Shakes for another year and giving fans more reasons to embrace the season with 25 slush flavors. New slush flavors like Blue Raspberry made with Nerds and rainbow candies, Super Peach Ring, and Polynesian Punch will quench guests’ thirsts with a kaleidoscope of color. Other creations include Oreo Peanut Butter, Cookie Dough, and Chocolate Hazelnut Cream. As an added treat, shakes are half-price after 8 p.m. all summer long, and slushes are half-price during Sonic’s Happy Hour, every day 2–4 p.m. at participating locations.

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