Sonic Drive-In introduced its new Cheesy Pub Chicken Sandwich. With rich, cheesy flavors blended together atop chicken, the sandwich packs a flavorful punch for when fall comfort-food cravings call.
If you blink, you might miss it: Quick-serve restaurants have slowly set out to tackle the next social media marketing platform, the photo messaging smartphone app known as Snapchat. The app’s disappearing photos, known as “Snaps,” inspired drive-in brand Sonic to create its first Snapchat promotion, a one-day LTO mystery-flavored slush drink.
Following in the footsteps of Taco Bell, the first brand to turn to the platform, Sonic took a risk in only using social media to announce the LTO promotion, which ran August 21.
Sonic Drive-In announced the launch of Cheesy Bread Dogs, a twist on the traditional hot dog with cheese baked right onto the bun.
The Ultimate Cheese and Bacon Cheesy Bread Dog takes a hot dog bun with cheddar cheese baked right on it and tops the 100 percent pure-beef dog with cheddar cheese sauce and bacon. The Garlic Parmesan Cheesy Bread Dog takes the same pure-beef dog and cheddar bun and adds Garlic Parmesan Sauce and grilled onions.
Sonic Drive-In announced a new franchise agreement that will bring five new drive-ins to the Raleigh-Durham market over the next five years, adding to the 23 drive-ins currently operating in the Raleigh-Durham market. Sonic signed an agreement with franchisee, PGM Properties, LLC, to develop these locations.
Sonic Drive-In is ramping up its product pipeline with a new Culinary Innovation Center, a state-of-the-art test kitchen under construction in the brand’s Oklahoma City headquarters.
The new space, which should be completed in the coming months, includes a culinary playground to foster creativity, a replica of a Sonic kitchen, and room for small and large tastings and demonstrations.
Changes are afoot in Melissa Hunt’s first-grade classroom at I.T. Stoddard Elementary School in Blackfoot, Idaho. This year, Hunt’s classroom welcomed the addition of two iPad minis and a storage cart holding books and headphones. Hunt also launched the Lunch Bunch Book Club, a monthly reading discussion group in which 22 students receive a book to read and keep for their personal library.
Sonic Drive-In is bringing back its Summer of Shakes for another year and giving fans more reasons to embrace the season with 25 slush flavors. New slush flavors like Blue Raspberry made with Nerds and rainbow candies, Super Peach Ring, and Polynesian Punch will quench guests’ thirsts with a kaleidoscope of color. Other creations include Oreo Peanut Butter, Cookie Dough, and Chocolate Hazelnut Cream. As an added treat, shakes are half-price after 8 p.m. all summer long, and slushes are half-price during Sonic’s Happy Hour, every day 2–4 p.m. at participating locations.
Sonic Corp., parent company and franchisor of the nation’s largest chain of drive-in restaurants, announced the promotions of two executives within the marketing team. Senior vice president James O’Reilly is being promoted from chief marketing officer to chief brand officer, and Todd Smith is being promoted from vice president of marketing to chief marketing officer. The expanded responsibilities of these executives are a reflection of the success they have brought to the Sonic brand during their tenure.
With more than 60 years in the quick-service game and a robust presence in the South and Central Plains, Sonic Drive-In is making progress in its commitment to expanding across the U.S., primarily through coast-to-coast franchise development. The brand recently placed in the top 6 percent of franchise brands in the Entrepreneur 2014 Franchise 500, coming in as the third highest burger chain among all franchise brands reviewed.
SONIC Drive-In received top honors in the 2014 Temkin Experience Ratings report by market research organization Temkin Group, moving up to fifth place after earning the seventh spot in 2013. SONIC ranked higher than all other burger chains and tied for fifth place among 268 national brands, and was the only burger quick-service restaurant within the top five brands.