industry headlines

Sonic Offers LTO Game-Themed Toys with Kids' Meals

2015-03-23 Imangi Studios, the developers behind mobile mega-hit Temple Run, and SONIC Drive-In announced the release of Temple Run–themed toys available exclusi...

Sonic Expands Into Rhode Island

2015-02-12 Sonic Drive-In today announced two new agreements for franchise development in Rhode Island, the 45th state for the expanding brand.

Sonic Signs Endorsement Deal with NBA Superstar Durant

2014-11-20 Sonic Drive-In announced it has reached a multi-year endorsement agreement with Kevin Durant—the 2014 NBA MVP, five-time NBA All-Star, Olympic gold me...

Two Sonic Execs Recognized with Promotions

2014-11-18 Sonic Drive-In, the nation’s largest chain of drive-in restaurants, announced the promotions of Paige Bass and Anita Vanderveer.

In Time for Fall, Sonic's Limeades for Learning is Back

2014-09-24 Today, SONIC Drive-In, the nation’s largest chain of drive-in restaurants, announced the return of its annual Limeades for Learning initiative.

Sonic's New Chicken Sandwich is Cheesy

2014-09-02 Sonic Drive-In introduced its new Cheesy Pub Chicken Sandwich.

Snapchat's Disappearing Photos Inspire One-Day LTO at Sonic

2014-09-02 If you blink, you might miss it: Quick-serve restaurants have slowly set out to tackle the next social media marketing platform, the photo messaging s...

Sonic Drive-In Launches Cheesy Bread Dog

2014-07-03 Sonic Drive-In announced the launch of Cheesy Bread Dogs, a twist on the traditional hot dog with cheese baked right onto the bun.

Sonic to Open 5 Locations in North Carolina

2014-06-05 Sonic Drive-In announced a new franchise agreement that will bring five new drive-ins to the Raleigh-Durham market over the next five years, adding to...

Sonic's Culinary Innovation Center Fuels Product Pipeline

2014-05-13 Sonic Drive-In is ramping up its product pipeline with a new Culinary Innovation Center, a state-of-the-art test kitchen under construction in the bra...