Starbucks Coffee Company unveiled a roadmap of innovations to its more than 2,000 district managers at the Starbucks Leadership Experience conference in Seattle. The company shared several customer initiatives to further transform and elevate the Starbucks Experience in Holiday 2014 and beyond.
Although the concept of consumers using their smartphones to pay for food at limited-service restaurants is nothing new, the mobile payment industry is expected to get a huge boost with last month’s launch of Apple Pay.
Pumpkin has long reigned as king of the fall, but this year, limited-service brands are not just adding a pumpkin pastry and calling it a season. Instead, several quick-service and fast-casual concepts introduced non-pumpkin products and innovative spins on the pumpkin flavor, while also launching creative marketing campaigns to bring customers in the door.
Starbucks announced the early launch of Pumpkin Spice Latte (PSL) for its most loyal of fans. The Teavana Oprah Chai Tea Latte and the return of the Salted Caramel Mocha will officially kick off the fall season at Starbucks stores nationwide on Tuesday, September 2.
First, Taco Bell turned the burrito on its side with the launch of a new breakfast menu, and now, traditional morning daypart chains Dunkin’ Donuts and Starbucks are looking to extend their bite to the much-larger lunch slice. Although Dunkin’ has been after the coffee-drinking market that makes up the largest piece of Starbucks’ revenue, and Starbucks for years has served pre-made or heat-and-eat fare, both brands are looking to increase food sales revenue and chip away at Panera Bread’s market share.
Classes don’t begin until later this week at Arizona State University, but there’s already a buzz on campus about a Starbucks mobile truck.
The new truck, a pilot mobile service coming to three college campuses this fall, offers a menu of drinks and food nearly identical to what customers would find in their neighborhood Starbucks stores.
Earlier this year, research firm The NPD Group confirmed what many in the quick-service industry have known for years: The breakfast wars are real, and there’s more at stake then a Waffle Taco or a better cup of coffee. NPD’s “A Look into the Future of Foodservice” report found that the quick-service segment showed the strongest increase in breakfast visits of all restaurant segments, with a 4 percent increase in 2013 over 2012.
For many Americans, there’s nothing like drinking a tall, cold glass of iced tea on a hot summer’s day. Whether plain, sweetened, infused with fruit flavors, or part of a specialty beverage, iced tea is increasingly popular nationwide.
Saving for retirement and other financial milestones is an important objective for most people, including employees in the quick-serve industry.
The biggest coffee chain in the U.S. is making it easier for its workers to reach those monetary goals. In 1991, after Seattle-based Starbucks extended comprehensive health coverage for eligible part- and full-time workers, the coffee chain began offering another generous incentive: access to its Bean Stock investment program, where workers receive an equity award in the form of restricted stock units.
Through the new Solutions City initiative, mayors in five cities – Sacramento, California; Baltimore, Columbus, Ohio; Orlando, Florida, and Phoenix – will bring together constituents and other local leaders for town hall meetings in their neighborhood Starbucks store to identify and tackle civic challenges on three key issues: providing access to education, supporting veterans, and empowering opportunity youth.