Starbucks

Starbucks Expects Record Gift Card Purchases on Dec. 24

As customers finalize their holiday shopping, Starbucks anticipates record purchases of Starbucks Cards on December 24, citing the trend for customers to push their gift card purchases later and later. Last year, more than 2 million Starbucks Cards were purchased in the U.S. and Canada on Christmas Eve, representing nearly 1,500 cards purchased per minute. 

No Hangover in Sight

When news that more quick-serve and fast-casual restaurants were experimenting with alcohol beverage service emerged in the last decade, many operators and experts followed it with a skepticism chaser. Analysts warned that costly liquor licensing, regulatory details, and staffing issues were just a few hurdles that could offset any potential sales of a few stiff drinks.

2014’s Top Brand Stories

It’s that time of year. Time to look back and reflect upon the brand developments in quick service from the past year—from the surprising to the exciting and the defining—that seemed most important. Innovation and growth are a couple of the common themes among the top fast-food brand stories of 2014.

Inked and Pierced

In October, coffee giant Starbucks revised its employee appearance policy that marked some body adornments off limits. The news gave the industry a moment to consider the links between employee dress and branding and morale.

Starbucks baristas previously could not display any facial piercings or tattoos. “I think revisiting that policy is quite smart, because their brand is much more about creativity and free flow of ideas than their current strict appearance policy denotes,” says Leeann Leahy, president of The VIA Agency, a marketing consultancy.

SBUX Next 5 Years: More Mobile Ordering, Food, Alcohol

Starbucks Coffee Company chairman, president, and chief executive officer Howard Schultz and other company leaders detailed Starbucks five-year strategic growth plan today at its biennial Investor Day, hosted at the company’s Support Center in Seattle for the first time in a decade.

One Customer to Win Free Starbucks for Life

With the holiday shopping season in full swing, Starbucks is offering customers the chance to gift themselves the ultimate prize: Starbucks for life.

From now through January 5, customers who pay using a Starbucks Card or their Starbucks mobile app, can enter the Starbucks “It’s a Wonderful Card Ultimate Giveaway” for a chance to win one of 482,000 instant prizes, and 10 customers in the U.S. will win the ultimate prize of Starbucks for life, which is one free food or beverage item from participating stores every day for the next 30 years.

2014’s Top 9 Stories

The stories that made this year one of the most eventful in industry history.
Quick service brands make impact on restaurant industry with big news events.
Taco Bell made a splash in 2014 with its breakfast menu, which included the Waffle Taco. Taco Bell

It’s fair to say that 2014 has been as eventful a year for quick-service restaurants as the industry has seen in quite a while. Changing demographics and sharper competition have sparked a variety of innovations, but also exposed some weaknesses. And the unrelenting march of technology is changing the restaurant business landscape, particularly when it comes to mobile phones.

Starbucks Announces Black Friday and Cyber Monday Deals

Starbucks invites customers to shop for Black Friday deals at participating stores in the U.S. Starting in select stores on Thursday, November 27 and going through Cyber Monday (December 1) while supplies last. Purchase the Verismo 580 by Starbucks System in Champagne for $59 (regular price $119). A premium at-home brewing system, the Verismo machine allows you to craft Starbucks brewed coffee, espresso, lattes, and chai tea consistently and conveniently one cup at a time. And, with its sleek and compact design, the Verismo system makes the perfect addition to any kitchen.

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