Starbucks

Starbucks Issues Annual Global Responsibility Report

In its 14th consecutive year of issuing a Global Responsibility Report, Starbucks offers its perspective on what it means to be a corporate citizen in the 21st  century and shares its progress and challenges.

“I strongly believe that today, more than ever, companies such as Starbucks must use their platforms and resources to create opportunities for their people, as well as for the communities they serve," says Starbucks chairman and chief executive officer Howard Schultz, in the report’s letter to stakeholders.

Starbucks Narrows White Cup Contest to Seven Finalists

Playful butterflies, swirling coffee beans, delicate flowers, colorful continents, an iconic Starbucks apron, and a detailed night scene all adorn cups that were selected as finalists in the Starbucks Partner Cup Contest.

Inspired by the success of its White Cup Contest for customers, Starbucks gave its store partners (employees) an opportunity to express their creativity through their own design contest last month.

In just one week, more than 1,500 entries were submitted for the first cup design contest for Starbucks baristas.  

Forbes Names Starbucks #1 In Food Service

Starbucks is the ­­­fifth most admired company in the world, according to new research from Fortune magazine, and is the number one company worldwide in the food service industry.

Fortune calls its list “the definitive report card on corporate reputations. Here is the Fortune’s 2015 assessment of Starbucks:

Starbucks Introduces New Tiramisu Latte

Starbucks baristas will handcraft Tiramisu and Caramel Flan Lattes beginning February 18.

The new Tiramisu Latte is made with the signature espresso, freshly steamed milk, creamy mascarpone flavor, and a dusting of cocoa espresso powder. Starbucks Tiramisu Latte is a take on the classic Italian dessert. In Italy, the popular coffee-flavored dessert is made of ladyfingers dipped in coffee, layered with a whipped mixture of eggs, sugar, and mascarpone cheese.

Drink Brand Satisfaction Ratings Released

Coke, Diet Coke, Dunkin’, and Starbucks all found engagement leadership positions in a challenging environment where consumer expectations have increased nearly 19 percent over 2014, according to the Brand Keys 2015 Customer Loyalty Engagement Index.

The study is conducted by the New York-based brand engagement and customer loyalty research consultancy, Brand Keys, Inc., with ratings based on a brand’s ability to meet customers’ expectations better than the competition when compared to the consumers’ perception of the category ideal. 

New Exclusive Delivery From Starbucks Roastery

Starbucks Coffee Company announced today the launch of its fresh delivery subscription, giving online customers access to its line of super-premium, small-lot coffees roasted at its new, Seattle Reserve Roastery and Tasting Room. Available in monthly increments, Starbucks Reserve Roastery Subscriptions will allow customers access to unique, small-lot coffees only available at the Roastery or through the subscription.

Starbucks Meets Demand With Coconut Milk

Providing a non-dairy alternative to dairy and soy is the second most requested customer idea of all time from MyStarbucksIdea.com, generating more than 84,000 votes. Starbucks will deliver this additional customization with the introduction of Starbucks Single Origin Sumatra Coconut Milk, an alternative to dairy and soy for handcrafted beverages, available beginning February 17, in Starbucks U.S. company-operated and licensed locations.

Starbucks coconut milk is certified vegan and made from single-origin coconuts from the tropical Indonesian island of Sumatra. 

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