Starbucks

Beyond Pumpkin

Sure, pumpkin is king of the fall. But brands have other tricks up their sleeve this fall season.
Fast food brands jump on board pumpking flavor trend with innovative menu items.
Au Bon Pain's fall menu is comprised of a Pumpkin Croissant, Pumpkin CroisBun, Caramel Apple Bar, Pumpkin Pie Latte, and Oven Hot Turkey & Cheddar on 9-Grain Cranberry Ciabatta sandwich.

Pumpkin has long reigned as king of the fall, but this year, limited-service brands are not just adding a pumpkin pastry and calling it a season. Instead, several quick-service and fast-casual concepts introduced non-pumpkin products and innovative spins on the pumpkin flavor, while also launching creative marketing campaigns to bring customers in the door.

Coffee Concepts Can Target Lunch Guests with Demographic Data

First, Taco Bell turned the burrito on its side with the launch of a new breakfast menu, and now, traditional morning daypart chains Dunkin’ Donuts and Starbucks are looking to extend their bite to the much-larger lunch slice. Although Dunkin’ has been after the coffee-drinking market that makes up the largest piece of Starbucks’ revenue, and Starbucks for years has served pre-made or heat-and-eat fare, both brands are looking to increase food sales revenue and chip away at Panera Bread’s market share.

Starbucks Test Mobile Trucks on College Campuses

Classes don’t begin until later this week at Arizona State University, but there’s already a buzz on campus about a Starbucks mobile truck.

The new truck, a pilot mobile service coming to three college campuses this fall, offers a menu of drinks and food nearly identical to what customers would find in their neighborhood Starbucks stores.

Breakfast Wars Reverse

As breakfast wars rage on, some morning-focused operators are expanding the battle into the afternoon daypart.
Breakfast quick service restaurants add new food options for later snacking.
Starbucks is trying to boost business in later dayparts with food items like flatbreads.

Earlier this year, research firm The NPD Group confirmed what many in the quick-service industry have known for years: The breakfast wars are real, and there’s more at stake then a Waffle Taco or a better cup of coffee. NPD’s “A Look into the Future of Foodservice” report found that the quick-service segment showed the strongest increase in breakfast visits of all restaurant segments, with a 4 percent increase in 2013 over 2012.

Planting the Seed

Saving for retirement and other financial milestones is an important objective for most people, including employees in the quick-serve industry.

The biggest coffee chain in the U.S. is making it easier for its workers to reach those monetary goals. In 1991, after Seattle-based Starbucks extended comprehensive health coverage for eligible part- and full-time workers, the coffee chain began offering another generous incentive: access to its Bean Stock investment program, where workers receive an equity award in the form of restricted stock units.

Starbucks Launches Initiative to Address Civic Issues

Through the new Solutions City initiative, mayors in five cities – Sacramento, California; Baltimore, Columbus, Ohio; Orlando, Florida, and Phoenix – will bring together constituents and other local leaders for town hall meetings in their neighborhood Starbucks store to identify and tackle civic challenges on three key issues: providing access to education, supporting veterans, and empowering opportunity youth.

Starbucks Debuts Fizzio Sodas, Shaken Iced Teas

Just in time for the warm weather, Starbucks will unveil a selection of new beverages, with the addition of Fizzio Handcrafted Sodas and Teavana Shaken Iced Teas. Fizzio Handcrafted Sodas are carbonated fresh and debut in three flavors– Spiced Root Beer, Golden Ginger Ale, and Lemon Ale.

Each Fizzio soda contains no artificial flavors, no preservatives or high fructose corn syrup, and has 100 calories or less in a Grande size. The new Fizzio sodas will be available at select Starbucks locations in the U.S.   

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