Taco John's

Taco John’s Looks to Boost Sales with New Menuboards

A new look and layout for Taco Jorn’s menuboards could translate into stronger sales for the chain. In test markets, the Mexican fast-casual concept recorded a 12 percent increase in the sale of EZ Combo meals.

“Our guests love the new visuals on our drive-thru and interior menuboards,” says Renée Middleton, vice president for marketing for Taco John's. “It really simplifies the menu, catches their eye, and brings more attention to the Taco John’s EZ Combos.”

Taco John's Turns Up the Heat with Cheetos Burrito

Taco John’s is teaming up with PepsiCo’s Frito-Lay division for its latest menu item. The Mexican fast food chain is launching the Flamin’ Hot Cheetos Burrito this week as a limited time offer.

"Flamin’ Hot Cheetos are extremely popular, and they offer a great, distinctive flavor. We decided the snack would be the perfect accent to our new spicy burrito,” says Bob Karisny, vice president for menu strategy and innovation at Taco John’s. “We couldn’t be happier with the combination. We think the Flamin’ Hot Cheetos Burrito will perform very well.”

The Name Game

With constant pressure to churn out innovative menu items, some quick serves are protecting and marketing unique creations through trademarks, which, while tricky to obtain, have paid off handsomely for many owners and operators.

At Austin, Texas­–based Schlotzsky’s, a trademarked sandwich known as The Original is the brand’s best-selling item.

“Our concept started with one sandwich, one size, in one shop, 43 years ago,” says Kelly Roddy, Schlotzsky’s president. “It is named and trademarked The Original, which really identifies it as that sandwich we started with.”

NRA Announces Winners of Extreme Digital Makeover

The National Restaurant Association (NRA) announced the winners of this year’s Extreme Digital Makeover. The contest, launched in February to NRA members, was designed to educate operators and suppliers on best practices regarding web presence, email marketing, text messaging, and online ordering.

Winners include Eskimo Joe’s of Stillwater, Oklahoma; Café Reconcile of New Orleans, Louisiana; Taco John’s International Inc. of Cheyenne, Wyoming; and Sam’s of Gedney Way in White Plains, New York.

Taco John's Unveils New Store Designs

Taco John’s is taking another step toward its goal of franchise growth. The Mexican fast food chain has developed two designs that will guide the construction of new restaurants.

"The new designs have an updated look that is more modern and streamlined,” says Dan James, chief development officer for Taco John’s. “The new designs are also more cost effective to develop. That is a big win not only for new franchisees but also current owners who want to open additional locations.”

Taco John’s Debuts Nat'l Certification Program

At first glance, the Taco John’s in Fergus Falls, Minnesota, might look like any other in the Mexican fast-food chain. But visit with the crew behind the counter, and you’ll learn the location has accomplished something no one else can claim. It is the first Taco John’s to become a nationally certified training restaurant.

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