Steak Escape

Steak Escape Serves Up New Fast-Casual Sandwich Grill

Escape Enterprises announced the opening of the Steak Escape Sandwich Grill in the Arena District of Columbus, Ohio.

The Steak Escape Sandwich Grill in the Arena District opened to the public on Thursday, January 24. It is the newest member of the family of franchised restaurants made famous for grilling up fresh steak sandwiches served with fresh-cut fries.

The restaurant, which seats 40 guests, employs a cast of approximately 15 people and offers a fast-casual dining experience on the go. Meghal Shah is the restaurant’s franchisee.

Steak Escape Spreads its Influence to Middle East, Asia

Steak Escape is defying borders and expanding with a new location in Dubai, and more Steak Escape stores are being built throughout the Middle East as the restaurant chain gains popularity.

Ibrahim Shallal of HMS Holdings opened a Steak Escape restaurant in early October at Business Bay Dubai, a central business district with commercial and residential developments. Dubai has a population of more than 2 million people.

Cheap Marketing Tips that Work

In the teeth of the recession, Back Yard Burgers developed a new, slimmed-down marketing strategy. The roughly 200-unit, Nashville, Tennessee–based chain cut costs across the board, developed a slick-looking website, and created a social media strategy centered on Facebook and Twitter.

But Ken King, a senior consultant with National Restaurant Consultants Inc., says this was a disaster.

“Their same-store sales in some stores are down as much as 20 or 30 percent,” King says. “They’re just not reaching the public at all.”

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