Subway, Diet Coke Partner with Taylor Swift for Promo

Subway and Diet Coke are collaborating to give Taylor Swift fans the once-in-a-lifetime chance to meet the global superstar and seven-time Grammy Award–winning artist, whose new album, 1989, is available for pre-buy online and in stores on October 27. 

“Taylor’s new album is highly anticipated. We know many Subway guests and Diet Coke drinkers are passionate Taylor Swift fans too,” says Tony Pace, chief marketing officer for Subway Restaurants. “That’s why we’re glad to collaborate with Diet Coke, to deliver exclusive access and experiences that fans cannot find anywhere else.”

Fresh Bread

Bread may be the staff of life, but it’s really pretty basic: flour, water, yeast, and salt, or some sort of substitute for the latter two. However, the way these items are combined, as well as other ingredients that are added, can make a huge difference in taste and texture, as quick-service operators are increasingly discovering.

Just What the Doctor Ordered

It might seem like quick-serve concepts and hospitals are headed for an epic breakup, as some brands have come under fire for their presence in places meant to heal. The American Hospital Association labeled unhealthy foods “environmental inconsistencies,” whether they’re served out of vending machines, cafeterias, or franchised units in hospital food courts.

Subway Expands Nontraditional Presence in PA

Subway restaurants plan to continue the expansion in non-traditional locations by utilizing established businesses in the Lehigh Valley, Pennsylvania area.

This expansion creates a new platform for Subway restaurants to reach new customer bases such as families, hospitals, and business centers.

The local Subway Development of Eastern Pennsylvania Inc. (SDEPA) has opened many successful non-traditional locations within universities, theme parks, and casinos, with plans to expand.

Courting Calorie Counters

The nutritional value of limited-service restaurant food has been the topic of debate among consumers, critics, and operators for some time. Growing concerns over Americans’ high obesity levels have only heightened the debate, leading some observers to encourage increased governmental regulation of food, others to urge more focus on informed, unforced choice.

Much of the talk has been about calories, because consuming too many of those without accompanying exercise results in additional pounds.

Subway Moves Forward with Sustainability in Mind

Don Fertman, Subway’s chief development officer. Subway

Subway is doubling down on its sustainability efforts. During a press conference in a New York City restaurant on Tuesday, May 6, brand executives discussed the quick-serve chain’s latest innovations in green sourcing, among other news.

New Study Reveals America’s Favorite Quick-Service Chains

Pizza segment rankings from Market Force Information survey. Market Force Information

With new limited-service brands emerging at a rapid pace, consumers have more dining choices than ever, and their preferences are proving that established national concepts could learn a thing or two from these smaller, younger chains. According to a nationwide study on consumers’ favorite quick-service chains from Market Force Information, brands like Firehouse Subs, Qdoba, and Papa Murphy’s rank better for customer satisfaction compared to more established category players like Subway, Taco Bell, and Pizza Hut.