Robeks fresh juices and smoothies franchise is taking its cues from the summer growing season and rolling out three new menu items in July that feature melon and mint. The company's restaurants will offer two raw smoothies and a fresh-squeezed, raw juice creation. In many markets, locally grown fruits and produce will be used.
Smoothie franchise Robeks is thanking customers at its first location in Washington, D.C., at 1707 L St N.W., as well as its other 14 locations in the DC-metro area, with a week-long celebration from June 16 to June 21.
Starting June 16, customers will get 10 percent off their entire purchase, with a special culmination on the 21st featuring giveaways, balloons, raffles, discounts, and free samples.
Robeks smoothie franchise has become the first national franchise to offer smoothies prepared with raw honey and raw cucumber. The menu items, called Spa Inspired Creations, are designed to encapsulate the experience of a high-end spa, complete with a feeling of health, refreshment, and rejuvenation.
Premium smoothie franchise Robeks unveiled its Next Generation concept, a redesign of the interior and exterior of a typical Robeks store. The new prototype—just less than 1,000 square feet—is designed to make Robeks more convenient and accessible to customers and more efficient and profitable for franchisees.
Robeks corporate staff spent much of 2013 revamping store designs and gathering information from key stakeholders, who include the Robeks executive team, customers, franchisees, regional directors, and more.
When Mike Reynolds joined Robeks as chief development officer in June 2013, he came equipped with two MBAs and more than 25 years of industry know-how. Besides working in franchise development and sales positions for brands such as Arby’s, Häagen-Dazs, and Burger King, Reynolds also created a successful chain of bagel franchise stores with 120 locations.
Robeks, the smoothie and juice franchise with 11 locations in Northeast Ohio, is celebrating its 10th anniversary with a week of deals at its first Ohio location at 1650 W. Market in Akron.
Dan Stanowick, who opened the store 10 years ago and serves as regional director for Robeks, says he looks forward to giving back to customers.
After several years of laying low, smoothie franchise Robeks finished 2013 with a burst of activity, announcing plans to bring the brand to Philadelphia as well as New York City, with more expansion on the horizon.
Robeks, which has about 100 stores nationwide, will open its first store in Philadelphia in spring 2014 and has plans for up to 37 locations in the area. The smoothie franchise is also moving into Manhattan for the first time, with 11 locations in the works.
Premium smoothie franchise Robeks is on a tear, with year-over-year same-store sales up for 21 consecutive months. Through August, average store revenue is up 9 percent compared to 2012.
The consistent sales growth has been driven by a series of new menu items, which culminated in January with the nationwide roll-out of a revamped menu, reorganized into new categories such as “Performance,” “Power,” “Nature’s Best,” and “Fan Favorites” to help customers understand their options.
Smoothie and juice franchise Robeks is eager to help franchisees take advantage of a market that is primed for small business success and is offering thousands of dollars in discounts to help make it happen.
The growing economy, paired with low commercial rents that haven’t rebounded from the recession, is making 2013 a promising time to start a new business.
To encourage entrepreneurs, Robeks is slashing its initial franchise fee by 50 percent, from $30,000 to $15,000 for a new Robeks owner, or from $52,500 to $30,000 for a new owner who signs on to open three stores.
Robeks plans to expand its footprint in Los Angeles.
The smoothie franchise was born in L.A. in 1996 and has become a favorite of celebrities, as well as other health-conscious people looking for premium smoothies and fresh-squeezed raw juices. There are 110 Robeks smoothie franchises, and, with the economy bouncing back and the roll out of a revamped menu that has boosted sales, Robeks is ready to accelerate its growth.