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Avoiding the Big Fro-Yo Freeze

Frozen-yogurt shops are reaching critical mass as sales and momentum start to slow down. The next obvious step in this fad is for the segment to reach its breaking point when weaker brands begin to fall away leaving only the strong to survive. Change is inevitable, but that doesn’t mean change has to be negative. Fro-yo brands with less market penetration don’t have to fail, but in order to persevere they will need to change the game in some way.

Marketing as a Science: The End of Speculation

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Within the quick-service restaurant industry, there is an urgent need for more effective and quantifiable marketing. The current use of conventional advertising and promotions does not work—it certainly does not work easily or affordably—and there must be a way to better engage consumers.

Ten Tips to Survive Minimum Wage Increases

Don’t you get tired of hearing about the impending minimum wage increase? It is no longer if it is going to happen, but rather when is it going to happen and what will the magnitude be? The reality is that nobody really knows, but if you look around, isn’t it already beginning to happen?

In some states there has already been action with hourly managers, minimum wage servers, and the hourly minimum being higher than federal minimum wage. In other states, there is quite a bit of legislation of one sort or the other pending.

Defining Mobile Payment Systems

Many vendors slap the phrase “mobile payment system” on their products hoping to increase their appeal, adding to misperceptions of what the technology entails. In reality, this broad term can encompass several different things, including open-loop mobile wallets like Google Wallet and closed-loop mobile wallets such as the app from Starbucks, as well as mobile payment acceptance solutions used by merchants.

Small Chains Embrace Change

It’s the age-old question, resurfaced: Why fix what ain’t broke? Restaurateurs are often faced with the dilemma of handling change in their chains. As a hospitality-focused design firm, starrdesign has worked with a wide range of quick service restaurants over the years, gaining insight into their operational mindset and processes. What the company has discovered is a distinct difference in the approaches of small and emerging chains versus those that are already well established across the country.

Coffee Concepts Can Target Lunch Guests with Demographic Data

First, Taco Bell turned the burrito on its side with the launch of a new breakfast menu, and now, traditional morning daypart chains Dunkin’ Donuts and Starbucks are looking to extend their bite to the much-larger lunch slice. Although Dunkin’ has been after the coffee-drinking market that makes up the largest piece of Starbucks’ revenue, and Starbucks for years has served pre-made or heat-and-eat fare, both brands are looking to increase food sales revenue and chip away at Panera Bread’s market share.

5 Advantages with Cloud Accounting

Quick-serve restaurant owners are some of the busiest people you may ever know. In addition to sales, food quality, staffing, safety, regulations, marketing, staying ahead of the competition, and inventory management, quick-serve restaurant owners have to keep track of financial performance, payables, tax liabilities, and payroll. It’s no wonder that being a restaurant owner is one of the most stressful occupations—even more so if you operate multiple locations. But converting to a cloud-based accounting system can ease the stress and help you run your business better.

Prospering Over the Long Term

For years, the two most important words in franchising—for both franchisors and franchisees—have been unit economics. The success or failure of a franchise concept can pivot off of how well unit economics are tracked, managed, and improved. Yet many franchisors and franchisees alike pay inadequate attention to, or ignore altogether, perhaps the most effective way to identify and exploit the chief levers for driving profitability at the franchise unit level.

Local SEO: The Most Powerful Customer Acquisition Strategy

Restaurants looking to increase their customer base and drive sales through digital marketing should focus on local search engine optimization (SEO) because of its proven ability to drive in-store sales. Local SEO improves a restaurant’s rankings in local search results and puts businesses in front of consumers at the very moments in which they are actively searching and looking to make a purchase. For restaurants, it is essential to include local SEO as part of their overall marketing strategies.

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