Three Happy Cows got its humble start as a drinkable yogurt operation in Dallas, but as Taco Bell’s first Greek yogurt supplier, the boutique brand is making its foray into quick-service dining with a bang. Should the Mexican-inspired chain’s test of its new Greek yogurt parfait, which is part of the Power Breakfast platform, perform well, Three Happy Cows could see its vanilla bean Greek yogurt available in more than 5,700 quick-serve restaurants across the U.S.
In just over three months, Taco Bell’s breakfast has become the most talked about launch in the company’s 52 year history and is the second most successful product launch, right behind the Doritos Locos Tacos platform.
On Thursday, July 17, Taco Bell expanded its breakfast burrito lineup and morning value offerings with new Grilled Breakfast Burritos.
Taco Bell’s latest menu revamp has the Mexican-inspired chain poised to attract more health-conscious consumers. President and CEO Brian Niccol joined Missy Nelson, the brand’s nutrition and product developer, in announcing the national rollout of the Cantina Power Menu during a press conference call Thursday, July 10.
The Cantina Power Menu will replace the current Cantina Bell Menu, which was rolled out in 2012 to offer diners a more fast-casual experience. The new iteration doubles down on protein.
Big flavor and high protein come together to create a Power Platform at Taco Bell, launching nationally on Thursday, July 17. This new platform was created to reflect the evolving lifestyles and dietary needs of consumers looking for great tasting options that are high in protein.
Taco Bell Cool Ranch Doritos Locos Tacos (DLT) will debut in Canada on July 7. The new Doritos Locos Taco is made with seasoned beef, lettuce, and Cheddar cheese in a shell made from Cool Ranch Doritos tortilla chips.
“Ever since Taco Bell Canada introduced the Nacho Cheese Doritos Locos Tacos flavor to Canada last summer, Taco Bell fans have been waiting impatiently for their chance to try Cool Ranch,” says Veronica Castillo, marketing manager for Taco Bell Canada. “Hopefully our fans will agree that the taste of Cool Ranch DLT is worth waiting for.”
Restaurant brands are turning to daypart expansion as they seek new growth channels, with many operators zeroing in on breakfast, the fastest growing daypart, according to The NPD Group. But with all of the opportunities a new daypart offers, it also brings with it operational challenges like added equipment and staffing.
When Taco Bell debuted its breakfast menu on March 27, igniting a competition with McDonald’s in what has been dubbed the “breakfast wars” by mainstream media, the brand’s executives believed it was the right time for the expansion.
Q: We're committed to offering a streamlined menu, so we don't want to introduce a bunch of new products. What other options do we have for creating news to promote our business?
A: Great question, especially in light of recent reports that suggest the quick-serve category has become so saturated with new products that brands are reaching the point of diminishing returns.
The nutritional value of limited-service restaurant food has been the topic of debate among consumers, critics, and operators for some time. Growing concerns over Americans’ high obesity levels have only heightened the debate, leading some observers to encourage increased governmental regulation of food, others to urge more focus on informed, unforced choice.
Much of the talk has been about calories, because consuming too many of those without accompanying exercise results in additional pounds.
Taco Bell Corp., a division of Yum! Brands Inc., announced that Brian Niccol will be promoted to chief executive officer on January 1, 2015. Niccol, 40, who currently serves as president of Taco Bell U.S., will become the brand’s next CEO as current Taco Bell CEO Greg Creed will become CEO of Yum! Brands Inc. effective the same date.
Taco Bell unveiled its new Spicy Chicken Cool Ranch Doritos Locos Taco (DLT). The new taco features Taco Bell’s spicy shredded chicken on the inside of the popular Cool Ranch Doritos taco shell. The Spicy Chicken Cool Ranch DLT is the fourth offering within the brand’s most successful product platform ever, with more than 825 million sold since March 2012.