In true disrupt-and-innovate fashion, Taco Bell rolled out its first mobile ordering and payment app after a social media blackout. The brand’s executives called the release the first innovation in service since the Mexican quick serve adopted the drive thru.
Today, Taco Bell became the first quick serve to launch its mobile ordering and payment app at participating restaurants nationwide for both drive-thru and dining-room orders. The free Taco Bell mobile ordering app for iOS and Android gives consumers complete access to every Taco Bell ingredient to create what they want, when they want it, all in the palm of their hand.
Evolving eating habits and generational dynamics are changing the way we look at snacking. There’s no traditional time when Americans are looking for snacks—say, the middle of the afternoon. It’s the late morning, early evening, and late night, too. It’s as if there are as many dayparts for snacking as there are for full meals, if not more.
In an age when consumers’ choices have never been broader, it’s critical to stand out among the sea of other brands and offerings. That may be one reason why companies from practically every industry are spending hundreds of thousands—if not millions—of dollars to develop and execute marketing campaigns that resonate with their target audience, drive sales, and cement brand loyalty for years to come.
A lot has been said about the dramatic transformation the limited-service restaurant industry has experienced in the last five to 10 years. Observers have noted a range of factors that have shoved along the change, from the pressures to offer healthier food to younger generations’ desire for more creative menu opportunities.
Taco Bell today announced a co-branded, six-week promotion with Sony Computer Entertainment America that will give fans the chance to win a Limited Edition PlayStation4 Destiny Bundle every 15 minutes.
Taco Bell Foundation for Teens and its partner, Get Schooled, together with celebrity ambassador and YouTube sensation Tyler Oakley, kick off their first-ever Graduate for Más Teen Scholar contest and are looking for one special high school student to fill the coveted position in 2015. To apply, students are invited to make their promise to graduate and then submit a video entry at GraduateforMas.com explaining who they are, why they are a fit, and how they could help inspire their peers to graduate.
The quick-service industry isn’t quite what it used to be. Gone are the days when a simple roll or slices of white bread sufficed as carriers for a burger or sandwich.
These days, with innovation required in an increasingly competitive field, sandwich carriers ranging from doughnuts and lettuce to ramen noodles and fried chicken are combining creativity with novelty to develop tasty twists on tradition.
They say a picture paints a thousand words. But it can also tempt the appetites of millions of hungry customers, which is why quick-serve restaurants spend a great deal of time, money, and effort to ensure their menuboards and promotional materials have images that resonate with their customers.
When it comes to choosing photos to represent a brand on a menuboard, one of the most important elements is to have pictures that display the food’s authenticity, experts say.
Yum! Brands, parent company of KFC, Pizza Hut, and Taco Bell, announced the launch of its annual World Hunger Relief effort with the “Pass The Red Cup” challenge featuring Grammy Award winner Christina Aguilera.