Taco Bell

Technology Ushers In New Era for Taco Bell

In true disrupt-and-innovate fashion, Taco Bell rolled out its first mobile ordering and payment app after a social media blackout. The brand’s executives called the release the first innovation in service since the Mexican quick serve adopted the drive thru.

Taco Bell Unveils Mobile App for In-Store, Drive-Thru Ordering

Today, Taco Bell became the first quick serve to launch its mobile ordering and payment app at participating restaurants nationwide for both drive-thru and dining-room orders. The free Taco Bell mobile ordering app for iOS and Android gives consumers complete access to every Taco Bell ingredient to create what they want, when they want it, all in the palm of their hand.

Grabbing a Bite

Evolving eating habits and generational dynamics are changing the way we look at snacking. There’s no traditional time when Americans are looking for snacks—say, the middle of the afternoon. It’s the late morning, early evening, and late night, too. It’s as if there are as many dayparts for snacking as there are for full meals, if not more.

Anatomy of a Marketing Campaign

In an age when consumers’ choices have never been broader, it’s critical to stand out among the sea of other brands and offerings. That may be one reason why companies from practically every industry are spending hundreds of thousands—if not millions—of dollars to develop and execute marketing campaigns that resonate with their target audience, drive sales, and cement brand loyalty for years to come.

The Drive-Thru Performance Study

How does your brand stack up against the drive-thru competition?
Quick service restaurant brands enhance drive thru systems to improve operation.
El Pollo Loco employees tell customers what is in every bag they hand them to improve order accuracy in the drive thru. El Pollo Loco

A lot has been said about the dramatic transformation the limited-service restaurant industry has experienced in the last five to 10 years. Observers have noted a range of factors that have shoved along the change, from the pressures to offer healthier food to younger generations’ desire for more creative menu opportunities.

Taco Bell Foundation for Teens Partners with YouTube Star

Taco Bell Foundation for Teens and its partner, Get Schooled, together with celebrity ambassador and YouTube sensation Tyler Oakley, kick off their first-ever Graduate for Más Teen Scholar contest and are looking for one special high school student to fill the coveted position in 2015. To apply, students are invited to make their promise to graduate and then submit a video entry at GraduateforMas.com explaining who they are, why they are a fit, and how they could help inspire their peers to graduate.

Hold the Bread

The quick-service industry isn’t quite what it used to be. Gone are the days when a simple roll or slices of white bread sufficed as carriers for a burger or sandwich.

These days, with innovation required in an increasingly competitive field, sandwich carriers ranging from doughnuts and lettuce to ramen noodles and fried chicken are combining creativity with novelty to develop tasty twists on tradition.

The Art of Food Photography

They say a picture paints a thousand words. But it can also tempt the appetites of millions of hungry customers, which is why quick-serve restaurants spend a great deal of time, money, and effort to ensure their menuboards and promotional materials have images that resonate with their customers.

When it comes to choosing photos to represent a brand on a menuboard, one of the most important elements is to have pictures that display the food’s authenticity, experts say.

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