Taco Bell

Anatomy of a Marketing Campaign

In an age when consumers’ choices have never been broader, it’s critical to stand out among the sea of other brands and offerings. That may be one reason why companies from practically every industry are spending hundreds of thousands—if not millions—of dollars to develop and execute marketing campaigns that resonate with their target audience, drive sales, and cement brand loyalty for years to come.

The Drive-Thru Performance Study

How does your brand stack up against the drive-thru competition?
Quick service restaurant brands enhance drive thru systems to improve operation.
El Pollo Loco employees tell customers what is in every bag they hand them to improve order accuracy in the drive thru. El Pollo Loco

A lot has been said about the dramatic transformation the limited-service restaurant industry has experienced in the last five to 10 years. Observers have noted a range of factors that have shoved along the change, from the pressures to offer healthier food to younger generations’ desire for more creative menu opportunities.

Taco Bell Foundation for Teens Partners with YouTube Star

Taco Bell Foundation for Teens and its partner, Get Schooled, together with celebrity ambassador and YouTube sensation Tyler Oakley, kick off their first-ever Graduate for Más Teen Scholar contest and are looking for one special high school student to fill the coveted position in 2015. To apply, students are invited to make their promise to graduate and then submit a video entry at GraduateforMas.com explaining who they are, why they are a fit, and how they could help inspire their peers to graduate.

Hold the Bread

The quick-service industry isn’t quite what it used to be. Gone are the days when a simple roll or slices of white bread sufficed as carriers for a burger or sandwich.

These days, with innovation required in an increasingly competitive field, sandwich carriers ranging from doughnuts and lettuce to ramen noodles and fried chicken are combining creativity with novelty to develop tasty twists on tradition.

The Art of Food Photography

They say a picture paints a thousand words. But it can also tempt the appetites of millions of hungry customers, which is why quick-serve restaurants spend a great deal of time, money, and effort to ensure their menuboards and promotional materials have images that resonate with their customers.

When it comes to choosing photos to represent a brand on a menuboard, one of the most important elements is to have pictures that display the food’s authenticity, experts say.

Three Happy Cows Primed for Growth with Taco Bell

Three Happy Cows got its humble start as a drinkable yogurt operation in Dallas, but as Taco Bell’s first Greek yogurt supplier, the boutique brand is making its foray into quick-service dining with a bang. Should the Mexican-inspired chain’s test of its new Greek yogurt parfait, which is part of the Power Breakfast platform, perform well, Three Happy Cows could see its vanilla bean Greek yogurt available in more than 5,700 quick-serve restaurants across the U.S.

Taco Bell Expands Breakfast with New Grilled Burritos

In just over three months, Taco Bell’s breakfast has become the most talked about launch in the company’s 52 year history and is the second most successful product launch, right behind the Doritos Locos Tacos platform.

On Thursday, July 17, Taco Bell expanded its breakfast burrito lineup and morning value offerings with new Grilled Breakfast Burritos.

Taco Bell Places Focus on Protein

Cantina Power Steak Burrito Taco Bell

Taco Bell’s latest menu revamp has the Mexican-inspired chain poised to attract more health-conscious consumers. President and CEO Brian Niccol joined Missy Nelson, the brand’s nutrition and product developer, in announcing the national rollout of the Cantina Power Menu during a press conference call Thursday, July 10.

The Cantina Power Menu will replace the current Cantina Bell Menu, which was rolled out in 2012 to offer diners a more fast-casual experience. The new iteration doubles down on protein.

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