There was a time when chains feared that offering their food in supermarkets would keep consumers away from the restaurants. But that archaic notion has gone by the wayside as quick-service brands are increasingly finding a great deal of success offering some of their products at retail.
It’s an oft-cited statistic: One in four Americans eats at a fast-food establishment each day—that’s nearly 79 million consumers, considering the latest national population data from the U.S. Census Bureau. And depending on one’s definition of “fast food,” that number could edge higher for the broader limited-service restaurant industry, which also includes fast casuals.
In true disrupt-and-innovate fashion, Taco Bell rolled out its first mobile ordering and payment app after a social media blackout. The brand’s executives called the release the first innovation in service since the Mexican quick serve adopted the drive thru.
Today, Taco Bell became the first quick serve to launch its mobile ordering and payment app at participating restaurants nationwide for both drive-thru and dining-room orders. The free Taco Bell mobile ordering app for iOS and Android gives consumers complete access to every Taco Bell ingredient to create what they want, when they want it, all in the palm of their hand.
Evolving eating habits and generational dynamics are changing the way we look at snacking. There’s no traditional time when Americans are looking for snacks—say, the middle of the afternoon. It’s the late morning, early evening, and late night, too. It’s as if there are as many dayparts for snacking as there are for full meals, if not more.
In an age when consumers’ choices have never been broader, it’s critical to stand out among the sea of other brands and offerings. That may be one reason why companies from practically every industry are spending hundreds of thousands—if not millions—of dollars to develop and execute marketing campaigns that resonate with their target audience, drive sales, and cement brand loyalty for years to come.
A lot has been said about the dramatic transformation the limited-service restaurant industry has experienced in the last five to 10 years. Observers have noted a range of factors that have shoved along the change, from the pressures to offer healthier food to younger generations’ desire for more creative menu opportunities.
Taco Bell today announced a co-branded, six-week promotion with Sony Computer Entertainment America that will give fans the chance to win a Limited Edition PlayStation4 Destiny Bundle every 15 minutes.
Taco Bell Foundation for Teens and its partner, Get Schooled, together with celebrity ambassador and YouTube sensation Tyler Oakley, kick off their first-ever Graduate for Más Teen Scholar contest and are looking for one special high school student to fill the coveted position in 2015. To apply, students are invited to make their promise to graduate and then submit a video entry at GraduateforMas.com explaining who they are, why they are a fit, and how they could help inspire their peers to graduate.
The quick-service industry isn’t quite what it used to be. Gone are the days when a simple roll or slices of white bread sufficed as carriers for a burger or sandwich.
These days, with innovation required in an increasingly competitive field, sandwich carriers ranging from doughnuts and lettuce to ramen noodles and fried chicken are combining creativity with novelty to develop tasty twists on tradition.