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Start to Finish: Brian Niccol
CEO, Taco Bell
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
2014’s Top Brand Stories
The top players from a busy year in quick-service news.
A look at how quick-service brands can adapt signature menu items to the retail space.
Health and Nutrition: The State of the Industry
Industry analysts and operators weigh in on the progress of the healthy-dining movement—and what’s left to be done.
Grabbing a Bite
Demographic changes bolster snacking throughout the day.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
Hold the Bread
Who says sandwiches need bread? These carrier alternatives combine innovation and novelty to appeal to consumer interest.
Taco Bell Introduces Spicy DareDevil Loaded Grillers
Starting this Thursday, August 6, Taco Bell is challenging everyone to take on its spiciest flavors with the new $1 DareDevil Loaded Grillers.
FROM THE FLOOR: Sustainability is the Norm
It wasn’t all that long ago that only a small number of restaurant owners and chefs considered sustainability an essential aspect of their businesses.
Taco Bell Plans Major International Development
Taco Bell Corp., a subsidiary of Yum!...
Technology Ushers In New Era for Taco Bell
In true disrupt-and-innovate fashion, Taco Bell rolled out its first mobile ordering and payment app after a social media blackout.
Taco Bell Unveils Mobile App for In-Store, Drive-Thru Ordering
Today, Taco Bell became the first quick serve to launch its mobile ordering and payment app at participating restaurants nationwide for both drive-thr...
Taco Bell Partners with Sony for Destiny Sweepstakes
Taco Bell today announced a co-branded, six-week promotion with Sony Computer Entertainment America that will give fans the chance to win a Limited Ed...
Taco Bell Foundation for Teens Partners with YouTube Star
Taco Bell Foundation for Teens and its partner, Get Schooled, together with celebrity ambassador and YouTube sensation Tyler Oakley, kick off their fi...
Yum! Re-Teams with Aguilera for World Hunger Efforts
Three Happy Cows Primed for Growth with Taco Bell
Three Happy Cows got its humble start as a drinkable yogurt operation in Dallas, but as Taco Bell’s first Greek yogurt supplier, the boutique brand is...
Taco Bell Expands Breakfast with New Grilled Burritos
In just over three months, Taco Bell’s breakfast has become the most talked about launch in the company’s 52 year history and is the second most succe...
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