Taco Bueno

Taco Bueno Hits the Road with First Food Truck

Taco Bueno is launching its first-ever food truck, TaGO Bueno. The truck will be scheduled at major events and food truck parks around the Dallas/Fort Worth area, with the intention of expanding to other markets including Oklahoma City and Tulsa. The first stop for TaGO Bueno was September 5 at the Thistle Hill Food Park in Fort Worth, Texas.


Beyond The Tablet

In an age when, according to Pew Research Center, one in three Americans owns a tablet and most adults use the Internet on their cell phones, it’s no surprise that businesses of all shapes and sizes are bringing in technology to bolster sales.

Innovative technologies are nothing new at quick-service restaurant brands, with many concepts employing digital menuboards, kiosks, iPads at the table, and other ways of letting customers tap into technology while inside the four walls.

Taco Bueno "Guacs the Vote" With Election Promo

What’s a political “party” without a dip?

Taco Bueno restaurants have this Election Day covered, providing free guacamole and tortilla chips to anyone who votes in the 2012 election. 

The program, called  “Guac the Vote,” offers free servings of guacamole and tortilla chips all day on Tuesday, November 6, to everyone who votes.  

No campaigning will be necessary to claim a 2.5-ounce serving of freshly made guacamole and a small order of tortilla chips to guests who come in or drive through a Taco Bueno restaurant and say that they voted. 

Bueno Bowls Let Taco Bueno Guests Build Their Own Meal

Customization is king with the introduction of a new menu line at Taco Bueno restaurants. 

New Bueno Bowls take customization to new levels for Taco Bueno restaurants, while feeding the growing consumer appetite for healthier options.

Kim Hennig, chief marketing officer of Taco Bueno, says consumer previews of the Bueno Bowls have been highly enthusiastic.  

Taco Bueno Amends Existing Credit Agreement

Taco Bueno Restaurants announced that it has amended its existing credit agreement to increase financial flexibility and to pay a dividend to shareholders. 

Taco Bueno is a Mexican quick-service restaurant chain founded in 1967 that currently operates 161 company-owned restaurants in Texas, Oklahoma, Kansas, and Missouri, as well as 23 franchise stores.  

The company has been a portfolio company of affiliates of Palladium Equity Partners, LLC (together with its affiliates, "Palladium"), a private investment firm based in New York since August 2005.