Culver's restaurants across the nation continue to build support for America's farm families as part of the chain's Thank You, Farmers initiative.
It’s mid-September and Thom Crosby is on the road again. Every six months, Crosby, the CEO of Pal’s Sudden Service, a 26-unit chain with stores across Tennessee and Virginia, joins Pal’s founder Fred Barger for a road trip. The pair visit all 26 stores, leading quality and system audits at each stop.
“Everything from speed of service to friendliness at the window,” Crosby says.
What do "Titanic," "Game of Thrones," and "Mary Poppins" all have in common? Each has served as the inspiration for Culver’s Community Theater, the fast-casual chain’s Instagram video campaign that’s reached more than 400,000 social media users.
“The 15-second videos are an Instagram first in approach—strategy, content, and video length were geared directly to the Instagram platform,” says Paul Pitas, director of PR and communications at Culver’s. “The videos are also highlighted on our Facebook, Twitter, on YouTube, and e-newsletter.”
Recognizing the potential sales lift that seafood items produce during the Lenten season, many quick-serve chains are once again launching fish-based LTOs in preparation of Lent, which starts March 5. And with more pressure to stand out from an increasingly competitive field, many brands are enhancing their menu and marketing programs to get better exposure for their seafood LTOs.
This year’s more innovative seafood offerings include items like Mojo Fish Tacos from Tropical Smoothie Café and Norway Lobster Bites from Long John Silver’s.
According to the “2013 Guide to Today’s Top Franchises,” published annually by market research firm Franchise Business Review, franchisee satisfaction in foodservice is up over recent years.
The Midwest-based Culver's restaurant chain added 28 new restaurants in 2012, including its first venture into South Carolina.
This compares to 20 openings in 2011 and 12 in 2010. Culver's will finish the year with 473 restaurants operating in 20 states.
"Our existing franchise partners had a good year in 2011 and that, coupled with lower interest rates, encouraged them to expand this year," says Phil Keiser, president and chief operating officer. "We've also seen more new people interested in being part of the Culver's brand and owning their own business."
Sprinkling magic into this holiday season, Culver's is inviting guests to share photos of themselves with the ultimate holiday merrymaker, an elf, for a chance to win a $25, $50, or $100 Culver's gift card.
Culver's suggests Elfspotting sleuths search for the magical creatures in malls, while out shopping, or even in their own home (garden gnomes count).
The Midwest-based Culver's Restaurant chain known for its Butterburgers and fresh frozen custard opened its 470th restaurant on November 5. It's the chain's first venture to the East Coast and the 20th state of operation. A second restaurant is planned for Fort Mills, South Carolina, in 2013.
There’s a man who panhandles at a North Carolina grocery store every day, even in the intense, humid summers. His faithful dog, Sugar, keeps him company as passing motorists hand him money or maybe a small bag of groceries.
Culver's is updating its menu this fall with the introduction of six new limited-time-only menu items.
The new Colby Jack Pub Burger makes its debut and Sweet Potato Fries make a return visit.
The new line-up continues on September 10 with the Asian Crunch Salad, Pumpkin Cheesecake Concrete Mixer, Pumpkin Pecan Concrete Mixer, and the Pumpkin Spice Shake.