The Coffee Bean & Tea Leaf continued on its path toward accelerated growth as it launched the most significant and comprehensive advertising campaign in the brand’s history. As part of a brand investment strategy, the initiative targets Millennials through radio, outdoor, digital video, banner ads, and sentiment-driven social media placements that invite customers to “Keep Cool and Summer On”. The campaign from newly appointed agency WONGDOODY features pop culture–inspired headlines, hidden messages, and promotional offers for new summer drinks and customer favorites.
The Coffee Bean & Tea Leaf
The Coffee Bean & Tea Leaf, one of the oldest and largest privately‐held specialty premium coffee and tea retailers in the U.S., announces Bill Robards has joined the company as vice president of store development. In this role, Robards will be responsible for delivering upon the brand’s extensive growth and expansion plans for The Coffee Bean & Tea Leaf locations in the U.S.
International Coffee & Tea, LLC, which owns and operates The Coffee Bean & Tea Leaf—the oldest and largest privatelyheld specialty premium coffee and tea retailer in the United States—announced that Advent International, CDIB Capital, and Mirae Asset Private Equity have joined to acquire a significant equity position in the company.
One of the largest and most experienced global investors dedicated solely to private equity, Advent has established an integrated team of more than 170 investment professionals across North America, Europe, Latin America, and Asia.
International Coffee & Tea, which owns and operates The Coffee Bean & Tea Leaf—one of the oldest and largest privately‐held specialty premium coffee and tea retailers in the United States—announces that Advent International, CDIB Capital, and Mirae Asset Private Equity have joined to acquire a significant equity position in the company.
Guests staying in more than 740 Hilton Hotels & Resorts, DoubleTree by Hilton, and Embassy Suites Hotels properties across the Americas will wake up to a new exclusive collection of in-room coffee and teas by The Coffee Bean & Tea Leaf beginning this summer.
Delicious is officially in season at Daily Kitchen & Wellness Bar, the newest fast-casual concept from The LEV Restaurant Group in Las Vegas.
Situated off the Strip in the Gardens Plaza in Summerlin, Daily Kitchen & Wellness Bar is dishing up seasonal, locally-sourced ingredients for breakfast, lunch, and dinner with its eclectic menu that offers something for every palate, from carnivores to lettuce lovers to families on-the-go.
The Dupont Circle neighborhood is about to get a caffeine boost with the arrival of The Coffee Bean & Tea Leaf, just steps inside Washington Hilton.
You can support The Help Group, the largest nonprofit organization of its kind in the United States serving children with autism and other special needs, by visiting your local The Coffee Bean & Tea Leaf (CBTL) store to purchase one or more $1 holiday stickers during its "Deck the Walls" program.
Following the successful introduction of theCBTLSingle Serve Beverage System, The Coffee Bean & Tea Leaf, the Southern California-based specialty coffee and tea company, announced the debut of its new CBTL Americano single-serve model machine, whichis available initially only at Bed Bath & Beyond stores nationwide and online.
The Coffee Bean & Tea Leaf, Southern California-based and largest privately held specialty coffee and tea retailer, announced that it will host its fifth annual “Support from Home” campaign in stores from June 27 to September 12.
Among the core principles at The Coffee Bean & Tea Leaf is a fundamental commitment to social responsibility, and the “Support from Home” program is one of the company’s many examples of that commitment.