Coke, Diet Coke, Dunkin’, and Starbucks all found engagement leadership positions in a challenging environment where consumer expectations have increased nearly 19 percent over 2014, according to the Brand Keys 2015 Customer Loyalty Engagement Index.
The study is conducted by the New York-based brand engagement and customer loyalty research consultancy, Brand Keys, Inc., with ratings based on a brand’s ability to meet customers’ expectations better than the competition when compared to the consumers’ perception of the category ideal.
Tim Hortons has devoted fans in the U.S. One need only to read the Twitter and Facebook feed on the brand’s U.S. website to see the passion. “Can you please open a Tim Hortons in Cincinnati???” writes Kevin Ryne Laile. “I just had the best/fastest/nicest @TimHortonsUS service!! The new one at 5 mile & Newburgh is awesome,” tweets @lemonyellowsun.
With more than 17,000 Warm Wishes shared on social media so far, nearly 10,000 hats to be donated to children in need, and more than 2,000 blankets donated to a Toronto shelter, Tim Hortons spread #WarmWishes one more time by creating the warmest Tim Hortons in Canada in one of the coldest places: Fort Frances, Ontario.
Restaurant Brands International Inc. announced its new executive leadership team and Board of Directors. The new leadership team is comprised of senior executives from the Tim Hortons and Burger King brands, with decades of combined restaurant industry experience.
As previously announced, Daniel Schwartzwas appointed CEO of Restaurant Brands International. Schwartz is leading the company's day-to-day business and is responsible for the overall business strategy. The following executives have been appointed to the Restaurant Brands International leadership team:
Tim Hortons Inc. announced the company's shareholders have approved the transaction with Burger King Worldwide Inc. that will create a new global quick-service restaurant company. Following approximately 99.2 percent approval of votes cast by THI shareholders, the two companies announced the name of the new parent company, Restaurant Brands International. The name reflects the new company's global scale and reach, which will include more than 18,000 restaurants operating in 100 countries under its two distinct brands.
As part of the brand’s holiday celebrations, Tim Hortons Cafe & Bake Shop is launching its 2014 holiday packaging with the help of some of the country’s top social media creators. Drawing on inspiration from this year’s dressed up holiday cup, Tim Hortons Cafe & Bake Shop’s “Tims Tacky Sweater” social campaign leverages leading social influencers and everyday guests.
The stories that made this year one of the most eventful in industry history.
Taco Bell made a splash in 2014 with its breakfast menu, which included the Waffle Taco.
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It’s fair to say that 2014 has been as eventful a year for quick-service restaurants as the industry has seen in quite a while. Changing demographics and sharper competition have sparked a variety of innovations, but also exposed some weaknesses. And the unrelenting march of technology is changing the restaurant business landscape, particularly when it comes to mobile phones.
This summer, Canadian coffee chain Tim Hortons made quite the splash: The brand covered one of its Québec locations in blackout materials to promote its new dark roast coffee. Equipped with night-vision goggles, employees handed guests samples of the brew, and the action was all captured in two-minute videos, later posted on YouTube to the tune of 2.6 million–plus views.
Tim Hortons Cafe & Bake Shop is celebrating National Coffee Week with the launch of any size coffee in Regular or Dark Roast for just $1.
Through September 29, participating U.S. restaurants are encouraging new and loyal fans of the brand to enjoy either the Original or new Dark Roast blend (or both) for just $1.
Miami-based burger giant merges with Canadian brand Tim Hortons to spur global growth.
In a move that shook the fast-food industry earlier this week, Burger King announced its official merger with Canadian coffee-and-doughnuts concept Tim Hortons. The new company, to be headquartered in Canada, will be the third-largest quick-service company in the world, with more than 18,000 locations across 100 countries and nearly $23 billion in sales.