Further cementing its position as a category leader in product innovation and a better-for-you restaurant brand, Tropical Smoothie Café unveiled its latest innovation in its signature Superfood Smoothie series, the UnBEETable Berry, available starting August 25, 2014.
Tropical Smoothie Cafe
With Asian flavors at the top of the food trend charts in 2014,Tropical Smoothie Café is bringing back its popular Spicy Mongolian Steak Noodle Bowl, while introducing a new flavor profile to the noodle bowl lineup, the Ginger Miso Chicken. The noodle bowls are available beginning August 25 until late October at all 385 locations nationwide.
Offering premium, Asian-inspired dishes at an affordable price, Tropical Smoothie Café’s Noodle Bowls feature chicken or steak complimented with vegetables, toppings, and signature sauces.
As the population continues to become more mindful of the ingredients they consume, Tropical Smoothie Café is releasing the newest addition to its Superfood Smoothie menu, the Totally Green Smoothie. Packed with flavor, the new smoothie showcases the nutrient-rich raw ingredients consumers are craving.
After opening three restaurants in the Denver area in five months, Tropical Smoothie Café plans to expand its presence in the greater Denver area by developing 25 locations in the coming years.
The franchise entered the Denver market in October 2013 when franchisees and area developers Kriss and Michelle Shriver opened a café in the Denver Tech Center in Greenwood Village, Colorado. In the following months, the pair opened two more locations in The Streets of Southglenn and Centennial Promenade in Centennial, Colorado.
On June 20, customers who stop by any participating Tropical Smoothie Café location nationwide between the hours of 2 and 7 p.m. wearing flip flops will receive a free 24-ounce Jetty Punch Smoothie.
Customers who also purchase a $5 flip flop key fob to benefit Camp Sunshine will be rewarded with a 10 percent discount on all future purchases through the end of the year.
Tropical Smoothie Café’s goal this year is to raise more than $600,000 to benefit Camp Sunshine.
Tropical Smoothie Café debuted a new lineup of herb-infused smoothies and Mediterranean flatbreads.
I worked at Baskin-Robbins all through high school and all through college, and really got into management. I did everything for the franchisee when I was in college—I ordered product, I hired, I fired, I did payroll. So it really got me into the business and hospitality. I thought it was a lot of fun, and I really enjoyed it.
Increasing its reach and strengthening its voice in the fast-casual marketplace, Tropical Smoothie Café launched its first system-wide television advertising campaign. The new commercial, which will air locally in all of the brand’s markets, showcases the breadth of fresh food and smoothies at Tropical Smoothie Café. The spot also highlights Mojo Tacos, the brand’s latest innovative menu addition.
Recognizing the potential sales lift that seafood items produce during the Lenten season, many quick-serve chains are once again launching fish-based LTOs in preparation of Lent, which starts March 5. And with more pressure to stand out from an increasingly competitive field, many brands are enhancing their menu and marketing programs to get better exposure for their seafood LTOs.
This year’s more innovative seafood offerings include items like Mojo Fish Tacos from Tropical Smoothie Café and Norway Lobster Bites from Long John Silver’s.
Tropical Smoothie Café, known for its food and smoothies with a tropical twist at 360 locations nationwide, is feeding the trend for combinations of exotic tastes with a new Cucumber Mojito Smoothie and Mojo Tacos, starting February 24, 2014.