Tropical Smoothie Cafe

Tropical Smoothie Café Targets Denver for Growth

After opening three restaurants in the Denver area in five months, Tropical Smoothie Café plans to expand its presence in the greater Denver area by developing 25 locations in the coming years. 

The franchise entered the Denver market in October 2013 when franchisees and area developers Kriss and Michelle Shriver opened a café in the Denver Tech Center in Greenwood Village, Colorado. In the following months, the pair opened two more locations in The Streets of Southglenn and Centennial Promenade in Centennial, Colorado.

Tropical Smoothie Café Sets $600,000 Charity Goal

On June 20, customers who stop by any participating Tropical Smoothie Café location nationwide between the hours of 2 and 7 p.m. wearing flip flops will receive a free 24-ounce Jetty Punch Smoothie.

Customers who also purchase a $5 flip flop key fob to benefit Camp Sunshine will be rewarded with a 10 percent discount on all future purchases through the end of the year.

Tropical Smoothie Café’s goal this year is to raise more than $600,000 to benefit Camp Sunshine. 

Tropical Smoothie Café Airs First System-Wide TV Ad

Increasing its reach and strengthening its voice in the fast-casual marketplace, Tropical Smoothie Café launched its first system-wide television advertising campaign. The new commercial, which will air locally in all of the brand’s markets, showcases the breadth of fresh food and smoothies at Tropical Smoothie Café. The spot also highlights Mojo Tacos, the brand’s latest innovative menu addition.

Deep Dive

Quick-serve brands capitalize on seafood sales during Lent.

Quick serve Long John Silver's serves lobster bite option as special Lent offer.
Long John Silver's rolled out Norway Lobster Bites in time for the busy Lent season.

Recognizing the potential sales lift that seafood items produce during the Lenten season, many quick-serve chains are once again launching fish-based LTOs in preparation of Lent, which starts March 5. And with more pressure to stand out from an increasingly competitive field, many brands are enhancing their menu and marketing programs to get better exposure for their seafood LTOs.

This year’s more innovative seafood offerings include items like Mojo Fish Tacos from Tropical Smoothie Café and Norway Lobster Bites from Long John Silver’s.

Tropical Smoothie Café Accelerates Growth

After opening 40 new cafés and awarding 73 franchise agreements last year, Tropical Smoothie Café plans to accelerate growth throughout 2014. The 360-unit food and smoothie brand expects to add 55 franchise locations this year, at the pace of one new restaurant every week.

This year’s rapid expansion is part of Tropical Smoothie Café’s five-year strategy to have 750 franchise restaurants by 2019. Both existing franchisees and new partners are central to the long-term growth plan.

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