Tropical Smoothie Cafe

Tropical Smoothie Café Outpaces Industry Growth

Tropical Smoothie Café, the fast-casual café concept known for its better-for-you food and smoothies with a tropical twist, announced today its year-end results. The brand celebrated a strong year of growth, including positive comp sales of 11.4 percent and the opening of its 400th location nationwide.

Health and Nutrition: The State of the Industry

It’s an oft-cited statistic: One in four Americans eats at a fast-food establishment each day—that’s nearly 79 million consumers, considering the latest national population data from the U.S. Census Bureau. And depending on one’s definition of “fast food,” that number could edge higher for the broader limited-service restaurant industry, which also includes fast casuals.

Tropical Smoothie Asks Guests if They're Naughty or Nice

Tropical Smoothie Café is wrapping up the year with new menu items for the holiday season. Starting on October 27, 2014, consumers can experience a new take on the turkey club with the introduction of the Savory Island Club sandwiches. The restaurant brand is also bringing new flavor news to its Naughty or Nice Smoothie line-up.

The new Savory Island Clubs allow guests to savor ingredients like hand-made kale, apple slaw, and sauces like the chipotle cranberry. These sandwiches are served on thinly sliced whole-grain bread.

Grab and Go Healthy

Snacking between meals has etched out its own niche, turning the tables on the traditional three-daypart model. The resulting shift in restaurant dayparts has quick-service operators working hard to attract snackers, especially those seeking healthy snacks to suit their active lifestyles.

Consumers are paying more attention to healthy menu items, according to the National Restaurant Association’s 2014 Restaurant Industry Forecast. Seventy-two percent of consumers say they are more likely to visit a restaurant with healthy items on the menu, according to the report.

Tropical Smoothie Café Dishes Out Asian-Inspired Flavors

With Asian flavors at the top of the food trend charts in 2014,Tropical Smoothie Café is bringing back its popular Spicy Mongolian Steak Noodle Bowl, while introducing a new flavor profile to the noodle bowl lineup, the Ginger Miso Chicken. The noodle bowls are available beginning August 25 until late October at all 385 locations nationwide.

Offering premium, Asian-inspired dishes at an affordable price, Tropical Smoothie Café’s Noodle Bowls feature chicken or steak complimented with vegetables, toppings, and signature sauces.

Tropical Smoothie Café Goes Totally Green

As the population continues to become more mindful of the ingredients they consume, Tropical Smoothie Café is releasing the newest addition to its Superfood Smoothie menu, the Totally Green Smoothie. Packed with flavor, the new smoothie showcases the nutrient-rich raw ingredients consumers are craving.

Tropical Smoothie Café Targets Denver for Growth

After opening three restaurants in the Denver area in five months, Tropical Smoothie Café plans to expand its presence in the greater Denver area by developing 25 locations in the coming years. 

The franchise entered the Denver market in October 2013 when franchisees and area developers Kriss and Michelle Shriver opened a café in the Denver Tech Center in Greenwood Village, Colorado. In the following months, the pair opened two more locations in The Streets of Southglenn and Centennial Promenade in Centennial, Colorado.