Yogurtland announced the addition of Craig Takiguchi to the team as vice president of brand management. Formerly of Japan-based Beard Papa’s Sweets Café, Takiguchi joins the newly created position and will report to founder and president Phillip Chang.
Yogurtland unveiled its Ultimate Summer lineup featuring vacation-inspired summer flavors.
“Yogurtland’s Ultimate Summer promotion offers an oasis of flavors inspired by our fans’ favorite vacations including big city getaways, tropical escapes, outdoor adventures, and spa retreats. Using the highest quality real ingredients, these flavors taste like the best vacation you’ve ever had, right in your cup,” says Charlotte Lucich, director of marketing at Yogurtland.
Yogurtland will celebrate its third annual National Frozen Yogurt Day on Monday, February 3, 2014 by offering guests free yogurt and toppings from 4—7 p.m. at all participating locations.
For National Frozen Yogurt Day, Yogurtland guests will receive a collectible spoon that changes colors when it becomes cold, and a commemorative cup to fill with their choice of yogurt flavors and toppings including several Hershey chocolate offerings.
Yogurtland, a national self-serve frozen yogurt concept, announces changes to its executive leadership. founder Phillip Chang will become chairman of the company and Huntley Castner, currently COO, will become CEO. The move enables Chang to expand and deepen his focus on Christian mission activities including bringing clean water and education to poor communities in South America and Southeast Asia.
This holiday season, Yogurtland will celebrate with 12 seasonal flavors and six toppings.
“At Yogurtland, we are dedicated to delivering a one-of-a-kind yogurt experience, with real flavors passionately made with real ingredients,” says Charlotte Lucich, director of marketing at Yogurtland. “This year’s selection of holiday flavors will fill your day with holiday cheer and have your taste buds singing.”
As an extra gift for Yogurtland Real Rewards members, purchases made on Monday, Tuesday, or Wednesday through December 31 will earn double points toward free yogurt.
Every successful brand relies not only on its leader to craft and execute a winning brand strategy, but also on its executive team members to keep the concept running smoothly. A savvy CEO understands that his or her fellow C-suite members must consistently be inspired to be the highest-quality, top-notch executives possible.
For Phillip Chang, CEO of frozen-yogurt chain Yogurtland, treating employees with dignity and respect is of the utmost importance when it comes to motivating his team. He also prioritizes setting a good example for his fellow executives to follow.
Yogurtland introduces its new Real Rewards program to the brand’s popular, easy-to-use mobile app, giving fans the chance to make their day better by earning free yogurt.
“Our fans are socially connected, on-the-go smartphone users and our new rewards program gives them a fun and convenient way to earn free sweet rewards. With three tiers of rewards, this program can satisfy every Yogurtland fan,” says Charlotte Lucich, director of marketing at Yogurtland.
Yogurtland, an expanding self-serve frozen yogurt brand, announced the opening of its 250th location. The new store, in Encinitas, California, marks a significant milestone for the brand that has more than doubled its total locations over the past two years.
In recognition if its growth, Yogurtland was recently named to the prestigious Inc. 5000 list of fastest growing private companies in the U.S., and is the only frozen yogurt brand on the list. Earlier this year, Yogurtland expanded into New York and Boston, as well as opened eight locations throughout Australia.
Yogurtland, the quickly expanding self-serve frozen yogurt brand, announced the company signed franchise agreements for 20 more units bringing the total in the pipeline to 100 additional locations. Yogurtland has also opened 20 locations over the past two months.
The new units will open across the U.S. and include new markets such as Rhode Island. The recently opened shops are located throughout California, Boston, Chicago, and New York.
Today there are more than 240 Yogurtland locations across the U.S., Australia, Guam, Mexico, and Venezuela.
Yogurtland’s zany summer of Looney Tunes-inspired flavors continues with the introduction of Kosmic Fruit Kaboom sorbet. This new flavor, inspired by Marvin the Martian, is out-of-this-world and better for you with pineapple, lime, banana, and a secret ingredient – spinach. Yogurtland collaborated with Warner Bros. Consumer Products for its Flavors with Character promotion.